Twenty-First Century Fox 2008 Annual Report Download - page 35

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34 NEWSCORP2008 Annual Report
FOX
FOX Broadcasting Company ranked
number one in prime time in
the U.S. among Adults 18-49 for
the fourth straight season, with
the largest margin of victory in
the network’s history among this
demographic.
Last year, major advertisers
continued to see the power of
broadcast television because of its
enormous reach: the popularity of
FOX programming across its 216
afliate stations led the network
to rank number one across all key
demographics last year – a rst for
any network in the last eight years.
Our primetime line-up also drove
much of the network’s ratings
success by appealing to the
demographic that advertisers seek
to reach most often: Adults 18-49.
Television
FOX > STAR > MyNetworkTV
With operations throughout the U.S. and Asia, News Corporation broadcasts sports, reality
programming, comedies and dramas that attract hundreds of millions of viewers in many
languages across more than 50 countries.
In its seventh season, reality-
competition powerhouse American
Idol dominated prime time, ranking
number one among Adults 18-49
for the fifth consecutive year.
House was the number one scripted
show on network television for a
second year in a row and animated
hit Family Guy was the number
one primetime comedy among
Adults 18-34.
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