Twenty-First Century Fox 2008 Annual Report Download - page 37

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36 NEWSCORP2008 Annual Report
STAR
Across 53 countries in Asia, STAR
offers 63 channels in ten languages.
We reached approximately 300
million people in 146 million
households in India, Greater China,
Indonesia, Southeast Asia, the
Middle East, Pakistan, the U.K.,
continental Europe and North
America.
STAR was the leading provider
of television programming in Asia
in 2008. News Corporation owns
and operates more than half
of the channels broadcast by
STAR and we have joint ventures
with several leading broadcasters,
including ESPN.
Our unmatched reach in this vast
market continued to attract major
advertisers and viewers in 2008. For
the eighth consecutive year, STAR
PLUS led general entertainment
channels in India, widening its lead
on the competition. STAR GOLD is
one of India’s most popular movie
channels and its Sabsey Favourite
Kaun, a Bollywood awards show,
reached more than ten million
viewers in 2008.
New weekday primetime drama
Bidaayi captured millions of viewers
across India last year, becoming the
highest rated program in India.
STAR broadcasts the number one
Chinese movie channel in Taiwan,
Hong Kong, the Philippines and
Singapore. We launched a North
American version, Chinese Movies
2, in 2008, which is broadcast to
Chinese-speaking audiences in
both North America and Asia, to
showcase the golden age of Hong
Kong lmmaking.
MyNetworkTV
With 175 afliate stations,
MyNetworkTV reached
approximately 97 percent of U.S.
households last year with its
primetime entertainment and
unique programming, including
the Harlem Globetrotters:
A New Generation.
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