Twenty-First Century Fox 2008 Annual Report Download - page 46

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News America
Marketing Group
As the largest publisher of free-
standing inserts in the U.S.,
News America Marketing (NAM)
connected the world to savings with
more than three billion marketing
booklets of coupons, sweepstakes,
rebates and consumer offerings
in approximately 1,400 Sunday
newspapers last year. Its retail
network achieved a new milestone
in 2008 by expanding to more than
40,000 stores.
NAM placed in-store marketing
products and services – such as
shelf, oor, cart advertising and
its agship SmartSource Coupon
machine® – in thousands of
supermarkets, drug stores, mass
merchandisers and dollar stores.
Magazines and Inserts
News America Marketing Group
>Many products and services
were placed under its successful
SmartSource® brand. NAM reached
approximately 150 million U.S.
and Canadian consumers a week
in 2008.
Its Internet-based network of
more than 100 newspaper, retailer
and lifestyle sites connect through
a common platform that delivered
printable coupons, samples
and other consumer marketing
to millions of consumers in the
U.S., with more than double
the number of coupon prints
over 2007.
Cable Network Programming
FOX News Mobile > FOX Business Mobile
FOX Business Mobile
Since its inception last year, FOX
Business Network has connected its
audiences across television, online
and wireless platforms, feeding
simultaneously to each platform to
ensure a single voice that reached
more than 400,000 unique visitors.
FOX News Mobile
FOX News Mobile was featured as
a Blackberry Hot Site in 2008 for its
unique distribution of our U.S. news
programming. FOX News Mobile
initiated a dedicated iPhone site in
2008 to connect with that market’s
upscale consumers and launched an
America’s Election Headquarters mobile
microsite in February 2008 during
the U.S. presidential primaries.
C O N N E C T I N G T H E W O R L D
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