Twenty-First Century Fox 2008 Annual Report Download - page 24
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Dow Jones
We completed our acquisition of
Dow Jones in December 2007 and
began revitalizing its famous brands
while simultaneously extending the
success of the Dow Jones Indexes
and its other premium content
businesses.
The Wall Street Journal achieved
a global daily audience last year
of 3.7 million, reaching the world’s
business, political and thought
leaders, as well as investors seeking
clarity and analysis about news,
trends and issues. The Journal
is the only one of the top 15 U.S.
newspapers to have increased its
circulation during the rst half of
calendar 2008.
To appeal to a wider range of
readers and advertisers, The Wall
Street Journal added new features,
including a third editorial page;
a weekly sports page; expanded
coverage of U.S. and world
news; and a new Currents page
highlighting trends in religion,
education and science.
We continued to expand the
subscription-free area of wsj.com,
which includes videos, blogs and
news stories. Overall, wsj.com
trafc is up nearly 90 percent since
our acquisition of Dow Jones.
The Wall Street Journal Digital
Network, which includes wsj.com,
Barrons.com, MarketWatch.com
and AllThingsD.com, increased
trafc by nearly 70 percent since our
acquisition as consumers’ thirst for
business and nancial news grows.
Dow Jones is more than just its
agship newspaper The Wall Street
Journal – it is the world’s leading
provider of business content
and information. The Dow Jones
Enterprise Media Group provides
high value, hard-to-nd, premium
content that businesses and
nancial services rms demand.
Dow Jones Indexes continues to
expand beyond its iconic Dow
Jones Industrial Average to prot
from the growth of securities,
such as exchange-traded funds,
and from the increasing focus on
commodities markets.
Dow Jones Factiva is a leader
in providing businesses with
differentiated content and
technology.
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