Toshiba 2011 Annual Report Download - page 38

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Toshiba Group positions the promotion of CSR (corporate social responsibility) as a main
pillar of management policy and strives to act with unswerving integrity.
Toshiba Group’s concept of integrity
1. To meet our responsibilities to society
2. To secure sound management and fi nances
Striving for unshakable integrity and meeting the expectations of all
of our stakeholders
CSR Management
In advancing CSR management, Toshiba Group
strives for unshakable integrity in all we do.
One way of acting with integrity is to meet
our responsibilities to society.
In other words, this means addressing global
issues, such as energy security and environmental
problems through our business activities.
In particular, with regard to environmental
challenges, Toshiba has introduced the concept of
“three greens” in order to become one of the
world’s foremost eco-companies, contributing to
richer lifestyles in harmony with the Earth. (Please
refer to “Environmental Management” on P. 38.)
The second meaning of integrity is to form a
stable revenue base and maintain a robust
financial footing in order to continue to be trusted
by society.
In all business activities, Toshiba Group
accords the highest priority to human life, safety
and compliance as an operating principle. We
make sure that all our employees also share this
understanding . In addition to the “Toshiba Group
Standards of Conduct,” now translated into 15
languages, we carry out comprehensive training in
laws and regulations related to anti-trust and
protection of personal data.
In cultivating an integrity-oriented corporate
culture, we initiated “integrity workplace meetings”
in Japan for all our employees in FY2010.
Pursuing the two meanings of integrity
Toshiba Group management policies include
“pushing forward with CSR management” in
addition to “continuing to accelerate globalization”
and “setting ambitious goals for innovation and
speeding its pace” in order to “make Toshiba an
even stronger global contender.” CSR is embedded
in management and an integral part of our
management policies.
In promoting CSR management in line with
global standards, in 2004 Toshiba became a
signatory to the United Nations Global Compact,
which defines universal principles regarding
human rights, labor standards, the environment
and anti-corruption.
We also strive to align our CSR practices with
ISO 26000, the international guidance on social
responsibility issued in 2010.
Promoting CSR management as one of
Toshiba Group’s management policies
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