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Show, the leading U.S. trade show for digital
products.
The visual products brand identity was
strengthened by bringing digital video recorders
and players under the “REGZA” brand of our LCD
TVs, and we enhanced the link with our LCD TVs.
Emerging markets hold great promise, and
we are responding by refining our operations and
products.
We are building flexible, efficient supply
systems, a global production system, and
enhancing regional sales structures. We have
established a production joint venture in Egypt
and a sales and marketing joint venture in China.
To meet the special demand of emerging
markets we developed the “Power TV Series,”
including models for regions with irregular power
supply and poor reception. Sales have surpassed
our original targets.
Going forward, we will draw on our imaging
technologies and capabilities in semiconductors
and storage to expand a line-up ranging from
high added value products to products with
distinct characteristics matching local
market needs. We will strive to further expand
unit sales in the global
market, particularly
in emerging markets,
by utilizing local
production facilities
and sales networks.
On April 1, 2011, the Visual Products Company,
(main product: LCD TVs), and the Digital Products
and Network Company (main product: notebook
PCs), combined to form the Digital Products &
Services Company.
In the mobile phone business, we merged
our operations with those of Fujitsu Ltd. in October
2010. We are now strengthening development
capabilities and improving business efficiency.
In FY2010 the Visual Products business, particularly
LCD TVs, benefited from Japan’s transition to
terrestrial digital TV broadcasts and the eco-point
campaign, and from higher unit sales overseas,
notably in Asia’s emerging markets. The TV
business recorded its seventh consecutive
profitable fiscal half.
In Japan, Toshiba LCD TVs retained second
place in the market with a 24% share*1, their
highest share ever. Globally, including Japan, we
recorded sales of 14 million LCD TVs.
We developed 20V and 12V “Glasses-free 3D
REGZA” LCD TVs, the world’s first consumer-use
digital TVs for 3D viewing without special glasses.
Prototype 56V and 65V models met very favorable
reviews at the January 2011 Computer Electronics
New LCD TV factory in Egypt
As part of our strategy to strengthen the TV business in Africa and the
Near and Middle East, where we anticipate demand growth in the LCD
TV market, in January we established a new joint venture in Egypt to
manufacture LCD TVs with El Araby Co., Egypt’s leading domestic
manufacturer of home electronic appliances.
Glasses-free 3D REGZA 20GL1 Model
Toshiba launched the world’s first*2 LCD TVs that
allow 3D images to be viewed with no need for
special glasses in December 2010.
*1: Unit share of LCD TVs for 10-inch
models and above (data from
April 2010 to March 2011), based
on research by GfK Japan.
*2: Digital LCD TVs for consumer use. As
of October 2010, based on Toshiba
research.
Visual Products Company
(now the Digital Products & Services Co.)
TOSHIBA Annual Report 2011
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