Toshiba 2011 Annual Report Download - page 37

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Number of registered patents
“The 21st century Invention Prize” patent No. 3892808 for “Natural and easily viewable 3D display”
“The Invention Prize” design No. 1325882 for “Computed Tomography X-ray System”*
*Shared with Toshiba Medical Systems Corporation
2,910
1,717
(9th)
(2nd)
(2nd) (2nd) (4th)
(5th)
(7th) (7th) (6th)
(6th)
1,549 1,609 1,696
2,246
3,425 3,255 3,219
3,780
CY09CY08CY07CY06 CY10
Japan U.S.
Research & development
- Product & technology road map (differentiated
technology and leadership in development)
- Standardization strategy
- Industrial, governmental and academic
collaboration
Innovation and Creation
- Establish a patent network
- Concentrate application in key areas
- Strengthen overseas applications in
line with business plans
Patent enforcement
- Strategic licenses to clarify and
achieve targets
Ensure ability to operate freely
Maintain predominance
Royalties contribute to income
IP Policy
- Group-wide management of IP
- Risk management
Handling litigation
Measures against counterfeit products
- Handling copyright
- Developing rules related to IP
-
Cultivation of IP human
resources
Business
-
World fi rst and world No. 1 products and services
- Income earning licenses
- JVs and Alliances
- Development and expansion overseas
Toshiba Group’s Intellectual Property Strategy
IP management
Increase
portfolio value
Note: Toshiba’s ranking shown in parenthesis
Survey results generated using Patolis
Ranking
Company name
Number of Japan
registered patents
1Panasonic 5,558
2Sony 4,768
3Toyota Motors 3,959
4Canon 3,902
5Toshiba 3,780
6Honda Motors 3,280
7Denso 3,169
8Mitsubishi
Electric 3,060
9Seiko Epson 3,014
10 Sharp 2,852
Source: IFI Co. (US) data
Ranking
Company name
Number of U.S.
registered patents
1IBM 5,896
2Samsung
Electronics 4,551
3Microsoft 3,094
4Canon 2,552
5Panasonic 2,482
6Toshiba 2,246
7Sony 2,150
8Intel 1,653
9LG Electronics 1,490
10 Hewlett-Packard 1,480
Number of patents registered in Japan (2010)
Number of patents registered in United States (2010)
Our intellectual property strategy is unified in a
triune with Toshiba’s strategies for growth and R&D,
and this is the starting point for IP management
that seeks to maximize the value of our intellectual
property.
We advance innovation and creation
through patent applications that support our
overall business plan. We are also increasing
overseas applications, including those in emerging
markets.
In using and managing IP, our business
model is based on differentiation and licensing,
and targeted on making a larger contribution to
increasing operating profit.
Toshiba’s breakthroughs win high praise. The
Japan Institute of Invention and Innovation
recognized our contributions to technology and
industry at the 2010 National Commendation for
Invention with two major awards.
Intellectual Property
Intellectual Property Strategy
2010 National Commendation for Invention
TOSHIBA Annual Report 2011
35
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