Toshiba 2011 Annual Report Download - page 26

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REGZA Tablet
Our tablets embody technological depth and know-how cultivated over
many years in the LCD TV and notebook PC businesses.
Storage solutions for the enterprise market
A comprehensive line-up embracing SSD and HDD
Digital Products Segment
Business Review
Since releasing the world’s first laptop PC in 1985,
we have sold over 100 million notebook PCs
around the world.
Growth slowed in the global PC market in
FY2010, but we increased unit sales, most notably
in the United States, Asia and Japan, and recorded
higher net sales. This, plus continuing decreases in
costs and raw material prices, secured much
improved operating income and a return to profit.
We marked the 25th anniversary of our
notebook PC business with innovative models:
“dynabook RX3,” the world’s lightest*1 notebook
with a 13.3-inch LCD, and the “libretto W100,”
which featured dual touch-panel displays. They
helped us to win the largest share*2 of the
Japanese notebook PC market.
In addition to notebook PCs, where demand
continues to grow, we offer products that meet
diverse needs and create value, including tablet PCs,
glasses-free 3D PCs and all-in-one LCD model PCs.
We are seeking profit in areas beyond
hardware by expanding our service business. As part
of this, we have started e-book services in the United
States (September 2010) and Japan (April 2011).
*1: As of June 2010. Source: Toshiba
*2: Share of retail store sales. Source: GfK Japan
The quality, functionality and reliability of Toshiba
hard disk drives (HDD) and optical disk drives
(ODD) add significant value to end products.
In FY2010 the global notebook PC market
saw growth slow. The arrival of tablet PCs sapped
demand for notebook PCs, especially netbooks,
and cut into sales of storage products, resulting in
lower revenue and profit.
The October 2009 acquisition of Fujitsu
Limited’s HDD business strengthened our focus on
enterprise solutions. By aligning high performance
solid state drives (SSD: based on high speed NAND
flash memory) with enterprise-focused HDD
technology, we have commercialized enterprise
SSD that offer higher speed and reliability. We
have also commercialized a high capacity 3.5-inch
HDD for the enterprise market.
Our strategy of promoting SSD, high capacity
3.5-inch HDDs and high rotation speed 2.5-inch
HDDs for enterprise applications assures that we
are single handedly able to deliver the
comprehensive storage devices essential for
layered storage systems for data centers, server
farms and the development of cloud computing.
Digital Products and Network Company
(now the Digital Products and Services Co.) Storage Products Company
Note: The Storage Products Company and Semiconductor Company
were reorganized into a new in-house company, Semiconductor &
Storage Products Company, on July 1, 2011.
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