Toshiba 2011 Annual Report Download - page 15

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By acting with unwavering integrity and continuing to promote strong environmental
management, we will strive to become a company that is trusted and admired all over the world
and that will greatly contribute to society. Since assuming the presidency, I have emphasized the
essential importance for CSR management of always acting with complete integrity in every
aspect of our activities. When I use the word “integrity,” I have two business-related connotations of
the word in mind: First, to proactively carry out our corporate social responsibilities in all of our
business activities by sincerely dealing with various issues in society, and second, to pursue
soundness in management and financial structure. Values such as integrity are a primary
consideration for Toshiba Group, and our strong backbone of shared corporate values was again
demonstrated by our speedy and comprehensive measures taken in response to the Great East
Japan Earthquake.
In addition, we are striving to contribute toward the realization of a sustainable future world
by reducing our impact on the environment. We are expanding our environment-related
businesses and tackling the environmental burden in all of our business activities through strong
environmental management aimed at contributing to society by such means as the strength of
Toshiba’s low-carbon technologies.
I consider FY2011 is the year for Toshiba Group to aggressively accelerate the global growth of the
businesses we are focusing upon and move further forward with the transformation of our
business structure in order to create new profit bases. I am confident that our strategic
management policies will lead to the creation of strong
new markets through the introduction of innovative “fi rst
in the world” products and services, ahead of other
companies, and at the same time, we will provide global
markets with products and services that can continue to
maintain the No. 1 market share in the world. I aim to
make Toshiba an even stronger global contender, one
with unrivalled global competitiveness. In Japan we will
also make it our company’s mission to contribute to the
recovery of Japan through our business activities.
We will strive hard to further increase the value of
Toshiba Group so as to meet the expectations of all of
our shareholders. I ask for your continued strong support.
What is your thinking about Toshiba Group’s CSR and environmental
management policies?
Lastly, what are your aspirations for FY2011?
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TOSHIBA Annual Report 2011
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A01_東芝様AR2011_前半.indd 13 11.8.15 5:14:28 PM