Toshiba 2011 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2011 Toshiba annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 130

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130

An Interview with the President
First, I wish to express my heartfelt sympathies to all those people and families who were affected
by the disaster.
A few Toshiba Group manufacturing facilities located in East Japan experienced some
damage from the Great East Japan Earthquake, but its impact was limited and operations have
already been restored. Presently, through our business activities, we are doing our utmost to help
in the restoration and recovery of the disaster-stricken areas.
There has been no change in the direction of our strategic management policies. The
essential importance of such crucial matters as meeting the growing demand for electric power,
more effectively dealing with environmental issues, advancing digitalization and networking and
handling the hugely-increasing volume of information fl ows remain as key trends affecting the
business environment.
As a result of the steps that have been taken to cope with the effects of the earthquake
disaster, I realized once again that there is a need to further improve Toshiba Group’s supply chains
and components and parts procurement systems from the point-of-view of our business
continuity plan. We are carrying out the further strengthening of our BCP through such measures
as minimizing procurement risks by forming a multi-vendor system that includes the use of
dispersed regional bases of procurement and reconfi guring a part of our production systems so as
to meet our supply responsibilities as a maker.
In the coming years, as we globally expand our businesses, there will be no change in the
reality that development is important to the newly emerging economies such as China and India.
In order to respond speedily to changes in the global market environment, we will move forward
by further improving our response capability to
fluctuations in foreign exchange rates,
strengthening our cost competitiveness and
refi ning our BCP readiness, as we aim to realize
the most appropriate balance for optimizing
production, procurement and sales by
expanding businesses in emerging economy
markets, maximizing the effectiveness of
Japanese and overseas production bases and
expanding overseas procurement.
The business environment has changed due to the Great East Japan Earthquake.
Has this led to any changes in your business strategies?
Q
A
A01_東芝様AR2011_前半.indd 08 11.8.15 5:14:24 PM