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3TomTom Annual Report 2006Driving ahead through innovation... 3TomTom Annual Report 2006
…imagining tomorrow’s best
We are continuously sharpening our
competitive position in the high-growth
navigation marketplace. Our leadership
in technology and innovation is key to our
success. Our product innovation cycle is
accelerating as we invest and expand our
development teams. We continue to build
the capabilities of our navigation platform.
As a result, we are able to offer our
customers the best and most connected
navigation technology and mobility
solutions in the market.
We are constantly striving to attract
new buyers to the navigation market.
We explore innovative ways in which we
can enhance TomTom’s brand awareness
and expand our global footprint. We
achieve this by diversifying and expanding
our product and service portfolio. As a
result, TomTom’s growth will remain
strong and we will continue to lead the
personal navigation market.
Case study
— Planned navigation starts
at HOME
TomTom HOME, our unique and
innovative free software application,
allows users to manage the content on
their device, or enhance it by downloading
extras online. The range of content is wide
and it includes the latest maps and add-
ons such as voices, weather, traffic and
safety cameras. TomTom GO 910 users
can also play music and view photos
downloaded through TomTom HOME.
Case study
— Connected navigation starts
at WORK
TomTom WORK is a connected
navigation solution for businesses that
combines tracking-and-tracing technology
with smart navigation. This innovative
combination allows easy two-way
connectivity between cars, dispatchers,
fleet managers and drivers, streamlining
daily management and communication
between vehicle fleets and office staff.
Driving ahead
through innovation...
TomTom HOME (top)
TomTom HOME, our proprietary
software application that works
on both PCs and Macs, allows users
to manage the content on their
TomTom PND.
TomTom WORK (bottom)
TomTom WORK combines tracking
and tracing with navigation for
business users.