TomTom 2006 Annual Report Download - page 14

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Revenue by product
(in millions)
1 PNDs 1,268
2 PDA/smartphone 31
3 Other 65
Total 1,364
1
Revenue by region
(in millions)
1 Europe 1,227
2 North America 106
3 Rest of the world 31
Total 1,364
06 1,364
5,030
720
192
39
8
05
04
03
02
Revenue
(in millions)
+
89
%
06
2,212
687
205
29
05
04
03
02
Number of units sold
(in 000s)
+
127
%
23
1
3
2
Products
Portable navigation devices
TomTom is the world’s largest
provider of portable navigation
devices (PNDs), with a market share
of 50% in Europe and the number
two position in the US. PNDs
accounted for 1.27 billion of our
revenues in 2006, and we sold more
than 4.7 million PND units.
Our PNDs are designed and
manufactured to offer simply the
best navigation experience: the best
arrival through the best routing, maps
and travel information available. Our
innovative designs focus on quality,
ease of use and value. They are
seamlessly integrated with our
leading software technology and
hardware. This provides our
customers with the most reliable,
intuitive and fun navigation products
available; products which also
happen to be the easiest and safest
ones to use.
TomTom’s PNDs are all-in-one
navigation devices, which enable
customers to navigate right ‘out-of-
the-box’. Our PND product portfolio
consists of the TomTom GO family,
the TomTom ONE family and the
TomTom RIDER, the latter being a
product specifically for motorcyclists.
Highlights 2006
— in March 2006 the new and
improved all-in-one TomTom GO
range was launched: the TomTom
GO 510, GO 710 and the GO 910.
— in May 2006, a new edition of the
TomTom RIDER was launched,
now including maps of Western
Europe.
— in August 2006 the new TomTom
ONE Europe, ONE US and
Canada, and TomTom ONE
Regional versions were launched.
Building on the features that have
made TomTom devices so popular,
the 2006 TomTom GO range offers:
— new cutting-edge design
— high-quality, extra wide, 4-inch
LCD touch screen
— greatly improved GPS
performance
— hundreds of features and software
improvements
— the unique free content
management portal TomTom
HOME
— the HOME dock, enabling users to
connect to TomTom HOME
through their computer
— improved hands-free calling
functionality and safety camera
databases
— TomTom GO 910 has multi-
continental map coverage
including the whole of Europe,
the US and Canada, fully integrated
MP3 player and text-to-speech
functionality
TomTom RIDER, TomTom’s portable
navigation device for motorcyclists,
has the following features:
— water resistant, fits both
motorbikes and scooters
— provides clear spoken instructions
in the driver’s helmet
— drive mode tailored for simple
touch-screen operation with
gloves on
The new editions of the 2006
TomTom ONE product range include
the following features:
— available in two versions at two
price points: TomTom ONE
Europe, with maps of Western
Europe; TomTom ONE Regional,
with maps per country or region
— new innovative flat design
— smaller size and even more
lightweight making it pocketable
— improved software and new
features
— new accessories
Details of the features applicable
to specific models can be found
on our website
www.tomtom.com
We sell our products and services
through an extensive network of
retailers, the majority of whom are
served by several large distribution
companies. Additionally, we sell our
products and services online through
our website, www.tomtom.com,
and through some online retailers.
TomTom’s technology and products
are recognised as both fast and
reliable by the majority of external
experts. In 2006, the Company won
over 150 awards for our category-
defining product performance.
TomTom
at a glance
TomTom at a glance 12 TomTom Annual Report 2006