Snapple 2011 Annual Report Download - page 14

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12
At DPS, we believe in balancing the calories consumed
with the energy expended on physical activity. We’ve
introduced products with lower calories, such as our
TEN products and our Mott’s for Tots juices, as well
as packaging to encourage portion control. We’ve also
set a goal to ensure that by 2015, half of our innovation
projects are focused on reducing calories, offering
smaller sizes and improving nutrition.
Let’s Play is a community partnership led by DPS to get
kids and families active by providing the tools, places and
inspiration for play. Our fi rst Let’s Play initiative is a $15
million, three-year commitment with non-profi t KaBOOM!
to build or fi x up 2,000 playgrounds, benefi ting an
estimated fi ve million children. During the program’s
fi rst year, we awarded nearly $4 million in grants to
build or update more than 520 playgrounds across
North America.
When Cyndi Nguyen, director of the Vietnamese
Initiative in Economic Training (VIET), and her team
began planning a playspace with Let’s Play, few people
in New Orleans East thought it could be done. Now,
nearly one year after the playground build last April, the
community has sustained the effort, constructing garden
beds, a lagoon, a bridge and a beach volleyball court.
“The playspace was the jumpstart we needed to bring
hope back to our community,” said Cyndi. “We’ve since
launched a recycling program, and we’ll welcome 200
kids to a summer camp this June.”
IMPROVING
OUR COMMUNITIES
“The playspace was the jumpstart
we needed to BRI NG HOPE
BAC K to our community.”