Sharp 2010 Annual Report Download - page 30

Sharp Forests
Sharp Green Club* oversees Sharp Forests at 11 locations
throughout Japan, most of which are near to Sharp business
sites or sales bases. These forest development activities
include tree planting and cultivation in wasted forests and other
natural areas. These activities contribute to preservation of
nature and ecological systems and help to develop environ-
mental awareness among Sharp employees. In another activ-
ity, we used the Sharp Forest at Konoyama in Osaka Prefecture
to run outdoor environmental education classes for elementary
school children, allowing them to learn about the importance of
restoring natural areas through field work. Sharp will maintain
its commitment to protecting the global environment and biodi-
versity through social contribution activities.
* A joint organization of labor and management for planning and running various volun-
teer events centered on the environment, such as tree planting, restoration of natural
areas and cleanup activities. Founded in June 2003.
Activities to support people with disabilities
Sharp is playing its part to expand employment opportunities for
people with disabilities. In October 2009 these efforts were recog-
nized by the non-profit organization Osaka Prefectural Association
of Employment Development, which presented Sharp Tokusen
Industry Co., a subsidiary of Sharp Corporation, with an award for
merit as a company which contributed to the employment of
persons with disabilities. The same NPO also recognized the
efforts of an employee of Sharp Tokusen with an award for a long-
time employee with disabilities. In other activities to support
people with disabilities, Sharp ran environmental education classes
at schools for people with hearing impairments, and sold products
(bread, confectionary, etc.) from vocational aid centers at its busi-
ness sites. Sharp will continue these various support activities,
including promotion of employment for people with disabilities.
Social Contribution Activities
Sharp carries out social contribution activities to uphold the
trust placed in it as a corporate citizen. In particular, we focus
on the three important fields of the environment, education
and social welfare. We undertake voluntary activities in these
areas on an ongoing basis.
Examples of Initiatives
Educational support activities
To help raise awareness among elementary school students of
global warming and eco-friendly lifestyles, Sharp has run a
program of environmental education classes at elementary
schools throughout Japan since October 2006. By January
2010 a total of 100,000 students had taken part in the pro-
gram. We also run the program outside of Japan, mainly in the
United States and China. Here, the environmental education
classes feature locally relevant information. From January
2009 we have also run a program of craftsmanship education
classes at elementary schools throughout Japan, with the aim
of interesting children in science and helping them to develop
their views on careers and work. We will continue our efforts
to contribute to the future of society through educational sup-
port activities with the goal of raising environmental aware-
ness and promoting understanding about craftsmanship
among children.
Environmental education class
for elementary school students
Awards presented by the Osaka Prefectural Association of
Employment Development
Tree planting at Konoyama
Three Important Fields of
Social Contribution Activities
Corporate Social Responsibility (CSR)
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