Sharp 2010 Annual Report Download - page 28

CSR Concept
“Make products that others want to imitate.” This message of Sharp’s
founder Tokuji Hayakawa encapsulates management’s stance of contribut-
ing to society by quickly grasping and responding to the needs of the next
era as a manufacturer. Management over the years may have used differ-
ent words to express this concept, but all have managed Sharp with the
aim of continuing to be a trusted company that contributes to society
through manufacturing.
In 1973, Sharp codified the unchanging spirit of its founder in the Com-
pany’s business philosophy and business creed. The business philosophy,
which states Sharp’s vision, includes statements such as “Contribute to the
culture, benefits and welfare of people throughout the world.” This forms
the foundation of CSR at Sharp today, aimed at achieving co-existence and
mutual prosperity with society and stakeholders. The business creed calls
for “Sincerity and Creativity” and all employees must adhere to and follow it
in order to fully realize this business philosophy.
Sharp aims to realize the business philosophy through its business activi-
ties as well as social contribution activities that leverage the Sharp Group’s
strengths and distinctiveness. Moving forward, Sharp will create new prod-
ucts found nowhere else in the world, harnessing the creativity that has
flowed through its corporate DNA since its founding. And by also fulfilling its
corporate social responsibilities with sincerity, Sharp will remain a company
trusted by society.
Achieve the Tenets of the Business Philosophy by Promoting “Sincerity and Creativity” in All Business Practices
•฀฀The฀business฀creed฀is฀the฀central฀axis฀of฀all฀busi-
ness activities.
•฀฀“Sincerity”฀means฀a฀working฀attitude฀mindful฀of฀
what will offer genuinely useful solutions and
happiness to everyone.
•฀฀“Creativity”฀means฀a฀working฀attitude฀not฀content฀
with the way things are. An attitude which always
seeks to add value, and to make efforts to inno-
vate and improve.
Socially Responsible Investment (SRI) Recognition
Sharp has received recognition in Japan and overseas for its strong com-
mitment to corporate citizenship. As of the end of June 2010, Sharp was
recognized by major SRI evaluating bodies and either selected for SRI
indices or awarded CSR certification as noted below.
•฀FTSE4Good฀Global฀Index฀(U.K.)
•฀FTSE฀KLD฀Global฀Climate฀100฀Index฀(U.S.A.)
•฀Dow฀Jones฀Sustainability฀Asia฀Pacific฀Index฀(U.S.A.,฀Switzerland)
•฀Ethibel฀Sustainability฀Index฀(Belgium)
•฀Morningstar฀Socially฀Responsible฀Investment฀Index฀(Japan)
•฀Corporate฀Responsibility฀Prime฀Status฀by฀oekom฀research฀AG฀(Germany)
Participation in the United Nations
Global Compact
Sharp has been a participant in the United Nations
Global Compact since June 2009. The Global Compact
contains 10 principles in the
areas of human rights, labor,
the environment, and anti-
corruption. Sharp has set
targets for specific activities
in each of these areas and
is promoting efforts across
the group.
Sales
Production
Procurement
Design
R&D
Planning
Service
Business Creed
Dedicated to two
principal ideals
Sincerity and
Creativity
Business Activities
Social Contribution
Activities
Realization of Business Philosophy
n Perspective of social contribution through
business activities
“Contribute to the culture, benefits, and
welfare of people throughout the world”
n Perspective concerning employees
“It is the intention of our corporation to grow
hand-in-hand with our employees”
n Perspective concerning stakeholders
“Prosperity is directly linked to the prosperity
of the entire Sharp family”
Corporate Social Responsibility (CSR)
Business Philosophy
We do not seek merely to expand our business volume. Rather,
we are dedicated to the use of our unique, innovative technol-
ogy to contribute to the culture, benefits and welfare of people
throughout the world.
It is the intention of our corporation to grow hand-in-hand
with our employees, encouraging and aiding them to reach
their full potential and improve their standard of living.
Our future prosperity is directly linked to the prosperity of
our customers, dealers and shareholders …indeed, the entire
Sharp family.
Business Creed
By committing ourselves to these ideals, we can derive genuine satisfaction
from our work, while making a meaningful contribution to society.
Sincerity is a virtue fundamental
to humanity … always be sincere.
Harmony brings strength … trust each
other and work together.
Politeness is a merit … always
be courteous and respectful.
Creativity promotes progress … remain
constantly aware of the need to
innovate and improve.
Courage is the basis of a rewarding
life … accept every challenge with a
positive attitude.
Corporate Social Responsibility (CSR)
SHARP CORPORATION26