Sharp 2010 Annual Report Download - page 22

Fiscal 2009 Review by Product Group
Sharp Corporation and Consolidated Subsidiaries
Years Ended March 31
This product group posted lower sales and higher profits. Brisk sales of LCD TVs and Blu-ray Disc recorders in
Japan were overshadowed by a decline in sales of LCD TVs overseas. Nevertheless, improved profitability in LCD
TVs and mobile phones resulted in increased profits.
LCD TVs
The market for LCD TVs expanded, primarily in China and Japan, the latter benefitting
from the Eco-Point Program. In the United States and Europe, there was an increase in
demand for LED models. Sharp’s new high-image-quality, low-power-consumption LED
AQUOS was well received by the market. Going forward, by using proprietary technolo-
gies, such as the UV2A technology and four-primary-color technology, to differentiate
itself from its competitors, Sharp will work to expand sales of LED models and 3D
models, for which demand is expected to grow. Through these efforts, Sharp will aim
to grow the LCD TV business and strengthen the brand.
Blu-ray Disc Recorders/Players
In Japan, there has been growth in the market for Blu-ray Disc recorders capable of
recording long-play digital broadcasting in high-definition. In response, Sharp has intro-
duced and increased sales of products featuring the AQUOS Familink, which allows
use of a single remote control to operate LCD TVs and linked surround sound systems,
as well as Sharp’s proprietary technology that allows extended recording. Sharp will
continue to develop products that meet the needs of the market, such as 3D models,
and aim to grow sales.
Mobile Phones
Despite the downturn in the domestic market, Sharp continued to expand its product
lineup, including unique handsets featuring high-definition CCD cameras and solar cells,
and as a result retained the top share* in the Japanese market for the fifth consecutive
year. Meanwhile, in markets outside of Japan, Sharp has enhanced its product lineup
and increased sales in China, where the mobile phone market continues to expand.
Going forward, Sharp will continue to expand the business by pouring energy into the
smartphone market, which is expected to see an increase in demand, and otherwise
develop products that meet the needs of both the domestic market and markets
overseas.
*Research from MM Research Institute, Ltd.
Consumer/Information Products
Audio-Visual and Communication Equipment
41.1%
2009
2008
0 2,0001,5001,000500
2010
Sales of Audio-Visual and Communication Equipment
(billions of yen)
· Sales shown on pages 20-23 include internal sales between segments (Consumer/Information Products and Electronic Components). The percentage of sales in pie charts is
calculated accordingly. The Other Electronic Device group’s sales do not include internal sales to the LCD/Solar Cell groups.
· Effective for the year ended March 31, 2009, product groupings had been recategorized. In this connection, results for 2008 have been restated to conform with the 2009
presentation. Also, effective for the year ended March 31, 2010, some items previously included in Information Equipment had been reclassified and were included in Audio-
Visual and Communication Equipment. In this connection, results for 2009 have been restated to conform with the 2010 presentation.
LED AQUOS
Mobile phones
Left: for Japanese market
Right: for Chinese market
AQUOS Blu-ray Disc recorder
Fiscal 2009 Review by Product Group
SHARP CORPORATION20