Ricoh 2009 Annual Report Download - page 75

74
ANNUAL REPORT 2009
Corporate Philosophy/Management Philosophy/Ricoh General Principles on the Environment
Ricoh’s management philosophy was formally
introduced in 1986 based on the Company’s
corporate philosophy in order to establish and
nurture the corporate culture and system so that
survival in a time filled with increasing change,
information-oriented societies, diverse values, and
more intense competition could be ensured.
Love your neighbor
Love your country
Love your work
–e Spirit of ree Loves–
Corporate Philosophy
The Ricoh Group’s corporate philosophy was
established by its founder,
Kiyoshi Ichimura. He explained the philosophy as
follows: Everyone starts by loving himself/herself. As
time passes, however, this feeling grows and
expands to include all people, plants, and animals in
the world. This philosophy drives the Ricoh Group
toward better sustainable management.
Management Philosophy
Ricoh introduced the Ricoh General Principles on the
Environment, which are based on its management
philosophy, in 1992 and revised them in 1998 , 2004 and
2008 These principles show Ricoh’s commitment to sus-
tainable management and are widely disclosed to the
public through various media, including websites. Based
on these principles, Ricoh Group companies have
independently established and managed their own
rules regarding the environment according to their
business type.
As a global citizen, Ricoh group is obligation-con-
scious of environmental conservation. In addition, we
strive to honor our environmental responsibilities and
concentrate company-wide efforts in environmental
conservation activities, implementation of which we
believe to be as significant as our business opera-
tions.
1. Achieve superior targets
Complying with laws and regulations as a matter of course, we
dutifully fulfill our environmental responsibilities, setting targets
that go ahead of those that society currently requires, and by
achieving these, create economic values.
2. Develop innovative environmental technologies
We will take steps to develop and promote innovative environ-
mental technologies that will give increased value to our custom-
ers and can be utilized by various people.
3.
Encourage all employees to participate in environmental activities
In all our business activities, we strive for awareness of environ-
mental impact, thereby involving all Ricoh employees in imple-
menting continuous improvements to prevent pollution, use ener-
gy and natural resources more efficiently.
4. Be attentive to product lifecycle
To provide our products and services, we spare no effort to re-
duce environmental effects in all stages of product lifecycle, from
procurement, manufacturing, sale, and logistics, to usage, recy-
cling, and disposal.
5. Improve employees' environmental awareness
We at Ricoh wish each employee to be attentive to a broader
range of social issues and mindful of enhancing environmental
awareness through proactive learning processes, designed to
commit the employee to environmental conservation activities
according to his or her responsibility.
6. Contribute to society
By participating in and supporting environmental conservation
activities, we will contribute to creating a sustainable society.
7. Optimize communication with stakeholders
Ricoh Group will expand its environmental conservation activities
with stakeholders. In addition, we will fully communicate and pro-
actively cooperate with our stakeholders to reassure communi-
ties of our dependability and commitment to the environment.
Established in February,1992; revised in February, 2008.
Basic Policy
Action Guidelines
Ricoh Group Environmental Principles
Corporate Social Responsibility
74
ANNUAL REPORT 2009