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ANNUAL REPORT 200913
Sustainable Environmental Management
2) Accelerating sustainable environmental
management
The Ricoh Group has long been an environmental corporate
leader. Our green efforts date back to the 1970s and sustainable
environmental management was offi cially launched in the 1990s.
Now that the societal and economic impact of climate change has
become more apparent, environmental aspects have a signifi cant
impact on, and hold the key to, the future of society. Sustainable
environmental management has already become a signifi cant
corporate value driver for the Ricoh Group, and it will become
even more so in the future.
The extensive core technologies that the Ricoh Group
has developed over the years, mainly through the imaging
equipment business, are applicable to developing environmental
technologies, meaning the potential for greater and broader
contributions to society. Consequently, we have intensifi ed our
efforts to develop green technologies in
light of wider application potential during
the 16th MTP.
Meanwhile, we have continued our
long-standing efforts to assess and
reduce our products’ environmental
impact through lifecycle management.
We use the “Comet Circle” as the guiding
concept for this purpose. Operations
within the inner loops of the Circle involve
more resource- and energy-effi cient
recycling, helping minimize the negative
impact that our products impose on the
environment. We are working to ensure
that the recycling of our products takes
place in an as inner a loop as possible,
For more information, please visit http://www.ricoh.com/environment/management/concept.html
©1994 RICOH
Product
manufac-
turer
Parts
manufac-
turer
Materials
manufac-
turer
Shredder
company
Final
disposal
company
Thermal
energy
collection
company
Shredder dust
Metals
Fossil and mineral resources etc.
Disassembly oil
Open loop
materials
recycling
Closed loop
materials
recycling
Reuse of products
Reuse of parts
Sorting and disassembly
Crushing of products Landfill
Long use
Parts
recovery
center
Oil recovery
company,
smelting
company
Materials
recovery
company
Recycling
center
Materials
supplier
Product
recovery
center
Collection
center
Sales
company
User
Generation of raw materials
• Chemical recycling
• Metals recycling
Energy recovery
(Energy, CO2)
Maintenance
company
User of
recycling
materials
Concept of a Sustainable Society: The Comet Circle™
by shifting to a resource-recirculating manufacturing model,
including the development of longer usage life products and parts
and the promotion of reuse of end-of-life products.
As our business areas have expanded from hardware to
solutions services, we would like to support our customers’
resource-effi cient operations with a smooth and comfortable
workfl ow. In doing so, we can draw on the various efforts we have
been making in our offi ces worldwide in order to achieve both cost
reductions and less environmental impact, including activities
for paperless operations, Zero-Waste-to-Landfi ll, and greater
energy conservation. Offering our sustainable environmental
management expertise accumulated over years to our customers,
the Ricoh Group would like to make positive contributions to
society.
imagio MP C7500SP/C6000SP receive the Energy
Conservation Center Chairman’s Prize at the 19th
Energy-Saving Awards
Our multifunctional digital color copiers imagio MP C7500SP/
C6000SP were honored to receive the prize in recognition of the
products’ simultaneous achievement of high productivity and
environmental friendliness. The award-winning models achieve both
excellent energy-saving
performance and a much
shorter warm-up time by
adopting new color PxP
toners that enable low-
temperature fusing and
high picture quality, and
by improving the heat
conductivity of the fusing
unit.
Recycled copiers imagio Neo 753RC/603RC
receive the Good Design Sustainable
Design Award
The Japan Industrial Design Organization presented our recycled
copiers imagio Neo 753RC/603RC with its Good Design Sustainable
Design Award 2008, a newly-created award category within the Good
Design Award program from that year, citing Ricoh’s commitment
to recycling products
collected from the market
as being outstanding
among its peers and highly
commendable.
See “Sustainable Environmental Management” on page 21.