Ricoh 2009 Annual Report Download - page 6

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ANNUAL REPORT 20095
Ricoh Group will continue to do its utmost to further enhance
its technological capabilities.
Reaping investment benefits because of,
rather than despite, the severe business
environment
Customers today have increasingly diversifying needs.
Customer satisfaction, therefore, is no longer achievable only
by pricing, product function, and reliable after-sales services.
Moreover, competition on various fronts, such as the shift to
color and solutions services, has also intensified.
In such a rapidly changing business environment, the
Ricoh Group is determined to continue to grow for many
years to come and thus establish and strengthen its position
as a leading global brand. We believe that whether we can
achieve this goal is dependent on our efforts to increase our
competitiveness by creating customer value and improving
management efficiency.
To deliver greater value to our customers, we will place
more emphasis on Ricoh’s customer satisfaction-oriented
approach in our business operations and will accordingly seek
and deliver new value. We will also continue translating Ricoh’s
three core values—i.e., “Harmonize with the environment,”
“Simplify your life & work,” and “Support knowledge
management”—into our products and services.
In addition, the Ricoh Group will continue to improve
business efficiency to beef up the earnings strength of the
Group as a whole as well as individual business segments.
We will continue our structural reform of R&D, manufacturing,
marketing and other necessary functions, select and focus
on strategically important businesses, and further improve
our business processes. We will work diligently to ensure that
the investments we have made for future growth bear fruit in
generating profit.
Then we will reinvest the generated profits in business
areas with a high growth potential and in developing our
technological capabilities. By doing so, the Ricoh Group will
pursue both top-line and bottom-line growth and greater
enterprise value.
With its group vision “A Winner in the 21st Century”
(building a strong global RICOH brand), the Ricoh Group has
been operating its business aggressively as a leader in office
equipment evolution in our advancing information society
and as a reliable supporter of productivity improvement and
knowledge creation for our customers. Going forward, we will
remain committed to creating customer-centric value based
on our sophisticated technologies. We will also aim to earn
even greater trust from customers and stakeholders, and grow
further as a leading global corporation.
June 2009