Ricoh 2009 Annual Report Download - page 29

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28
ANNUAL REPORT 2009
To Our Shareholders
and Customers
Fiscal 2009
Highlights
Progress of the
16th MTP
Creating New
Customer Value
RICOH
Milestones
Sustainable Environ-
mental Management
Corporate Social
Responsibility
Financial
Section
3. Other
Net sales in this category decreased by 13.9% from the previous
corresponding period, to ¥143.0 billion($1,444 million). Sales of
digital cameras decreased.
SALES BY PRODUCT LINE
2008
2009
Percentage of Percentage of Thousands of
Millions of Yen net sales Millions of yen net sales U.S.dollars
Imaging & Solution Business
Imaging Solutions Business ¥ 1,709,491 77.0%
¥ 1,598,614 76.4% $16,147,616
Network System Solution Business 200,082 9.0
234,484 11.2 2,368,525
Industry Business
144,340 6.5
115,550 5.5 1,167,172
Other Business
166,076 7.5
143,048 6.9 1,444,929
Total ¥2,219,989 100.0%
¥2,091,696 100.0% $21,128,242
CONSOLIDATED SALES BY GEOGRAPHIC AREA
1. Japan
The Japanese economy was increasingly slowing due to the decline
in the corporate sector's performance and the decline in the
personal consumption derived from the world economic slowdown,
the decline in stock market prices, the appreciation of the Yen, and
so on. In the severe business environment, sales in the Imaging &
Solutions segment as well as sales in Industrial Products and Other
segments all decreased from the previous corresponding period.
Overall sales in Japan decreased by 7.6% from the previous
corresponding period, to ¥938.3 billion($9,478 million).
2. The Americas
In the U.S., economy worsened markedly due to the financial crisis,
the deteriorating employment conditions, the decline in the
personal consumption and so on, triggered by the subprime loan
crisis. In such situation, managerial environment for Ricoh's
businesses also became severe. Ricoh strengthen its sales
structures in order to provide the best solutions to meet the diverse
range of customer needs for color, networking and high-speed
products. As a result sales of color MFPs and printers exceeded the
last fiscal year’s level. As a result, overall sales in the Americas
increased by 15.7% from the previous corresponding period, to
¥502.8 billion($5,079 million). The sales in this area would have
increased by 31.6% excluding the effects of foreign currency
fluctuations.
3. Europe
In Europe, economy worsened due to the financial crisis and so on.
And about exchange rate, the appreciation of the yen against the
Euro continued. In the severe business environment, sales in the
Imaging & Solutions segment as well as sales in Industrial
Products and Other segments all decreased from the previous
corresponding period. As a result, overall sales in Europe decreased
by 13.2% from the previous corresponding period, to ¥523.4
billion($5,287 million). The sales in this area would have decreased
by 2.4% excluding the effects of foreign currency fluctuations.
4. Other
The Other segment includes China, other Asian countries and
Oceania. Due mainly to the appreciation of the yen, sales in the
Imaging & Solutions segment as well as sales in Industrial Products
and Other segments all decreased from the previous corresponding
period. As a result, overall sales in Other decreased by 23.4% from
the previous corresponding period, to ¥127.0 billion($1,283 million).
The sales in this area would have decreased by 12.4% excluding the
effects of foreign currency fluctuations.