Ricoh 2009 Annual Report Download - page 11

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ANNUAL REPORT 2009 10
R e v i e w o f O p e r a t i o n s
To Our Shareholders
and Customers
Fiscal 2009
Highlights
Progress of the
16th MTP
Creating New
Customer Value
RICOH
Milestones
Sustainable Environ-
mental Management
Corporate Social
Responsibility
Financial
Section
Net sales in the Industrial
Products segment declined
19.9% from the previous year
to 115.5 billion yen, refl ecting
weaker sales in semiconductors,
thermal media, and electric
components in a tougher economic environment.
During the year, Ricoh focused
on expanding its new-generation
color MFP lineup and bolstering
the solutions sales networks.
Enhanced printer sales networks
and expanded business areas led
to the steady growth of printer
sales. Nevertheless, overall sales
of the Imaging and Solutions
segment declined 4.0% from the previous year to 1,833.0 billion yen,
signifi cantly affected by the economic recession and the stronger yen, among
other things. Excluding the effects of currency rate fl uctuations, total sales of
this segment grew 3.7% from a year earlier.
Net sales in Imaging Solutions fell 6.5% from the previous year to 1,598.6
billion yen, while excluding the effects of currency rate fl uctuations, they
grew 1.7% over the previous year. Meanwhile, net sales in Network System
Solutions rose 17.2% to 234.4 billion yen. From the current reporting, sales
in IT services overseas are counted as a component of Network System
Solutions sales, although they were included in Imaging Solutions in previous
reporting. The effect of this reclassifi cation was 17.7 billion yen.
1,833.0
0 500 1,000 1,500 2,000
1,598.6
2009
1,774.4
194.3
1,580.1
2007
234.4
1,909.5
1,709.4
2008
200.0
Imaging & Solutions net sales (billions of yen)
Imaging Solutions
ANetwork System Solutions
B
(FY)
AB
0 50 100
161.0
2007
166.0
2008
150
143.0
2009
Other net sales (billions of yen)
(FY)
Net sales in the Other segment fell
13.9% from the previous year to
143.0 billion yen, as digital camera
and other sales were affected
by the worsening economic
surroundings and declined within
Japan and overseas.
0 50 100 150
144.3
2008
115.52009
133.3
2007
Industrial Products net sales (billions of yen)
(FY)
Launch of color production printer
In fi scal 2009, we introduced a string of new models
in the RICOH Pro Series into markets worldwide.
The RICOH Pro C900, in particular, has been well
received in the commercial printing and corporate
printing markets because of its high print speed
of 90 pages per minute (A4 size) both in color and
monochrome, as well as excellent print quality, and
stable, reliable operation, which are required features
for production printing.
Press conference for the RICOH Pro C900 launch
Fiscal 2009 Overview
Fiscal 2009 Overview
Fiscal 2009 Overview
RECO-View RF Tag Sheet slashing paper
consumption in the distribution and
healthcare sectors
RECO-View RF Tag Sheet, an application of Ricoh’s
rewritable technology to rewrite printed cards and
sheets, was developed by combining RF tags and
RECO-View Rewritable Sheet. This innovative
product has been adopted by many customers in
the distribution and healthcare sectors.
GR DIGITAL II wins Good Design Gold Award
GR DIGITAL II, Ricoh’s vaunted digital camera,
received the Gold Award in recognition of its long-life
product design suitable for advanced non-professional
users as well as its excellent performance aiming
for greater product
longevity.