Pepsi 2008 Annual Report Download - page 9

children the benets of nutrition and inspire them to
be more active. This work complements and extends
our success in transforming our broad portfolio of
beverages, snacks and foods, to ensure it delivers
everything from treats to healthy eats.
To sustain the environment for future generations,
we stepped up our global efforts to conserve water
and energy and worked on lightweighting our pack-
ages, starting with new packaging for Aquana that
contains 35 percent less plastic.
To sustain our world-class talent, we’re developing
“PepsiCo University,” a new learning management
system that brings together functional and leadership
training for associates around the world.
Our Performance with Purpose mission is not
conned to PepsiCo associates alone. Even retired
members of the PepsiCo family have joined our
purpose movement, banding together as the
PepsiCo Service Corps to further our goals and
ideals in the communities we serve.
Such a resolute performance and such a focus
on our purpose is why I have such condence in
this company for the future. Nobody can predict
exactly how the global economic slowdown will
affect specic markets in 2009, or how consumers
will respond to the pressures they face. But we’ve
shown we have the competitive strengths, the
right strategies and the tenacity to maintain our
competitive edge.
We have to remember the deep brand value we
have. In good times and bad, people view our prod-
ucts as simple, affordable pleasures that keep them
nourished and refreshed. Worldwide, our retail part-
ners consider us a strategic partner whose powerful
go-to-market systems deliver strong brands and
fast-selling products that help them generate healthy
cash ow.
We’re led by an experienced management
team that has proven it can address hyperination,
currency devaluation and political turmoil as it keeps
us growing. We’re sustained by the associates,
customers and business partners who help us
deliver fun, nourishment and refreshment each day.
And we are always facing the future, looking for
new ways of working, new ways of making good on
the promise of Performance with Purpose.
What you see in these pages is an account of the
immediate past with some sense of how it brought
us to the present. But the essential point about our
company, the thing that makes us successful year
in, year out, is that we are always thinking about
the future.
To celebrate the future generation, we asked the
children of our associates around the world to draw
their favorite PepsiCo products. Some of these
drawings are featured on this annual report’s cover,
demonstrating that we’re growing in ways that
nurture, sustain and inspire people.
A great company is a place where people come
together, with a purpose in common. By dening
that purpose, by trying to bottle it, we are bound
together. That is the message you see on every
page of this report. It is full of stories and portraits
that truly demonstrate the deeply personal, emotional
connection our associates have made to Performance
with Purpose. In any language, our associates will tell
you, “We are Performance with Purpose.” Please join
us on this trip around the globe, and see for yourself
why I’m so inspired by the great things we’ve
accomplished together—and so excited about the
many opportunities that still lie ahead.
Indra K. Nooyi
Chairman and Chief Executive Ofcer
7PepsiCo, Inc. 2008 Annual Report