Pepsi 2008 Annual Report Download - page 6

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Dear Fellow Shareholders,
It is now two years since we introduced a new strategic mission
to try to capture the heart and soul of PepsiCo. The simple but
powerful idea of Performance with Purpose combines the two
things that define what we do—growing the business, and acting
as ethical and responsible citizens of the world.
As I look back on 2008, I’m proud to report that Performance
with Purpose is woven into the fabric of our company. Wherever
we see success, we see both parts of our mission in action.
Indra K. Nooyi
Chairman and Chief Executive Ofcer
4PepsiCo, Inc. 2008 Annual Report