Pepsi 2008 Annual Report Download - page 23

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We turned crisis
into opportunity.
On the last day of 2007, a re destroyed our major snack facility
in Curitiba, wiping out about 35 percent of our snack capacity in
Brazil. With no time to spare, we assembled a team of experts
from across our organization and challenged them to take care
of our people, restore our capacity and preserve market share.
Very quickly, we increased production at our remaining
Brazilian plants by running them around the clock. We also
stepped up production of our best-selling Elma Chips, and
focused promotions exclusively on our best innovation bet—
our new baked Sensações ao Forno brand. Within 45 days, we
secured capacity from another facility that could make up for
some of the lost capacity. A dedicated team from Curitiba then
left their homes and families and traveled 396 km (246 miles)
to get the newly acquired plant up and running.
Thanks to the can-do spirit and responsibility of our
9,000 employees across Brazil, our volume for the total region
actually increased. And today we’re ready to grow even more,
and to grow responsibly as we rebuild the Curitiba plant. We
planted a tree to symbolize the environmental sustainability
attributes of the new plant.
21PepsiCo, Inc. 2008 Annual Report