Pepsi 2008 Annual Report Download - page 12

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We’re giving
consumers more
to smile about.
Today, people want beverages to deliver more than great
taste. They seek an experience that refreshes their outlook,
stimulates their senses and inspires hope and optimism.
Our North America Beverages team is meeting the chal-
lenge. We’ve introduced a new look, refreshed packaging
and campaigns that put the romance back in our ice-cold,
bubbly Pepsi, Mtn Dew and Sierra Mist. Together, we’re
revitalizing our carbonated beverage brands and inspiring
people of all generations to return to this simple pleasure.
Pepsi-Cola is returning to the center of popular culture,
where it has energized new generations for years. Our new
logo reinterprets the core Pepsi experience for today’s social
networking and text message enthusiasts, with smiles, winks
and laughs that convey the essence of refreshment. A new
marketing campaign connects millennials with boomers
through a call for positive change that invites every genera-
tion to go out and refresh the world. And our new packaging
sets the standard for simplicity on the street and on the
store shelf, where our products truly come to life.
Pepsi’s marketing team puts the spotlight on the brand’s new logo.
10 PepsiCo, Inc. 2008 Annual Report