Pepsi 2008 Annual Report Download - page 19

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We were a beacon
of hope in a time
of adversity.
In June, the river near our Quaker plant in Cedar Rapids, Iowa,
reached its highest point in a century, and a devastating ood
ravaged the community and temporarily closed our agship
plant. Six days after evacuation, we lit the iconic Quaker Oats
sign atop our plant to provide a beacon of hope for our team
and a light of optimism for our local community. With the hard
work and dedication of all 1,100 employees at the plant,
we began cleanup efforts and started limited production
just a few weeks later. The entire Quaker team worked
tirelessly, temporarily moving some production to other
Quaker-owned facilities or contract manufacturing
operations. By the fall we were back to full production
at home in Cedar Rapids.
Through this challenging year, we did not take our eye
off opportunities for new, innovative products, such as
Quaker High Fiber Oatmeal. Not only is it a great addition
to our oatmeal line, it also has the added benet of ber,
supplying 40 percent of the daily value to help Americans
meet their dietary ber requirements. This new product
is really catching on, with consumers trying it and coming
back for more.
Our 1,100 associates in Cedar Rapids worked
heroicallytobringtheiroodedplantbackonline.
17PepsiCo, Inc. 2008 Annual Report