Pepsi 2008 Annual Report Download - page 16
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We brought the world
the first naturally
sweetened, zero-
calorie beverage.
For years, we’ve searched for a natural sweetener that
would help consumers cut back on calories without giving
up on avor. The quest is over. This year, we introduced
SoBe Lifewater with PureVia, a new zero-calorie, enhanced
water beverage that doesn’t compromise on taste.
Derived from the leaf of the stevia plant, PureVia yields
a clean, consistent taste that purists love. The three new
zero-calorie SoBe Lifewater avors—Fuji Apple Pear, Black
and Blue Berry and Yumberry Pomegranate—also boast
a unique mix of antioxidant vitamins C and E, essential
B vitamins and herbal ingredients.
Following our successful launch of SoBe Life in Peru,
the new line of zero-calorie SoBe Lifewater is break-
ing ground as the rst PepsiCo product in the U.S.
market to feature PureVia sweetener. It’s the
latest example of product innovation from
a brand that continues to redene the
water beverage category.
The SoBe team hit the mark with a new great-tasting, zero-calorie naturally sweetened beverage.
14 PepsiCo, Inc. 2008 Annual Report