Pepsi 2008 Annual Report Download - page 18

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We’re investing in a
healthier future.
As we broaden the PepsiCo portfolio, we are tapping into
Americans’ growing appetite for healthier foods and snacks.
They want snacks that satisfy them on a variety of occasions—
whether they’re entertaining friends, serving their families or
enjoying a healthier indulgence.
We seized this opportunity through an independent joint
venture with the Strauss Group to operate Sabra Dipping
Company, LLC. Now Sabra is bringing consumers a variety of
delightfully smooth Mediterranean dips and spreads. Sabra
hummus tastes great with Stacy’s Pita Chips and complements
our Frito-Lay snack lineup by providing a healthier snack with
zero trans fat and zero cholesterol per serving.
Sabra is leading the refrigerated dips category—and has
plenty of room to grow. We are investing in a new, state-of-the-
art production plant that seeks to bring more than 200 new jobs
to Virginia. Sabra will use today’s most advanced technologies
to develop innovative
new products that satisfy
growing demand for these
top-selling hummus dips.
Busy moms can serve their children a healthier afternoon
snack of fresh-tasting Sabra with Stacy’s Pita Chips.
16 PepsiCo, Inc. 2008 Annual Report