Pepsi 2008 Annual Report Download - page 15

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We’re bringing
the grove to your
breakfast table.
People trust the Tropicana brand to bring them nutritious,
all-natural, great-tasting products. As the category leader,
we’re taking bold steps to “re-present” Tropicana juices
in a refreshing new way. Our “Squeeze, it’s a natural”
campaign builds an emotional connection by reminding
people of the goodness we bring by hand selecting the
highest-quality oranges and squeezing them into every
carton. Each time consumers pour an eight-ounce glass
of Tropicana Pure Premium, they receive two full servings
of fruit and a full-day supply of vitamin C, and it’s a good
source of folate and potassium. Tropicana Pure Premium
is 100 percent orange, squeezed from fresh oranges
with no added sugar.
Tropicana’s experienced fruit inspectors have a
discriminating eye for freshness and quality.
13PepsiCo, Inc. 2008 Annual Report