Pepsi 2008 Annual Report Download - page 41
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We help create the
flavors you can’t resist.
In markets around the world, our research and development
teams support our growth by turning our global brands into
local favorites. We work closely with local master chefs who
understand the preferred tastes and consumption patterns
of people in specic regions and cultures. These insights
then inspire us to extend our existing brands and invent
new categories and avors.
Here’s how it works. In Asia, we learned that people
strongly prefer beverages that contain natural ingredients.
We responded by introducing Pepsi Raw with pure sugar
cane. We also experimented with local avor combinations to
create Tropicana GuoBinFen, a new category of exotic mixed
juices. This breakthrough non-carbonated beverage, available
in Honey Melon & Jasmine and Orange & Honeysuckle,
became PepsiCo International’s largest and most successful
new product this year and helped us grow our market share
in China’s major cities.
39PepsiCo, Inc. 2008 Annual Report