Neiman Marcus 2008 Annual Report Download - page 649

SCHEDULE 2.2(c)(i)
Dual-Line Credit Card Testing
Section A: Dual-Line Credit Card Development and Product Design
Bank shall perform consumer research and product design including initial design and proposal of Cardholder terms and conditions,
Account acquisition and activation value proposition, integration with current Private Label program, and integration with current
Program Loyalty Program, all subject to review and approval by NMG. Bank and NMG will jointly develop the Dual-Line/Co-Brand
Risk Management Policies, Marketing Plan, implementation schedule, look and feel of the Solicitation Material, including Dual-Line/
Co-Brand program collateral (i.e., cards, welcome kit, applications), and Cardholder and store communications.
Section B: Dual-Line Credit Card Testing
Bank and NMG will jointly develop and the Management Committee will approve a live test plan, such plan to include channel,
geographic and customer segmentation strategies, (if applicable), and which may include, among other items, direct mail to existing
Private Label Cardholders and/or placing Dual-Line/Co-Brand applications in select test stores. The Management Committee will
approve the live test plan, including identifying, setting and reporting of the metrics used to measure the success of the test, as well as
the length of time of the test period; provided, that such test period will commence no later than the Dual-Line Card Deadline and after
conversion to the Bank Systems.
Section C: Dual-Line Credit Card Definitions
"Development Period" means the period beginning on the day that NMG provides notice of its desire to test Dual-Line Cards pursuant
to Section 2.2(c)(ii) and ending on the ninetieth (90th) day following such notice.
"Dual-Line Card Deadline" means June 30, 2006, as may be extended in NMG's sole discretion.
"Dual-Line Testing Date" means December 31, 2005.