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39
annual report 2008 mitsubishi motors corporation
Responsibility to Society
MMC remains committed to its valued customers and society at large by supplying safe, high-quality products and services. The
company will also work to resolve community issues voluntarily and proactively, so as to contribute to the development of a sound
and sustainable society.
Establishment of Corporate Citizenship Promotion Office
MMC has been involved in corporate citizenship activities in
various regions for some time, and in April 2008 a Corporate
Citizenship Promotion Office was established within the CSR
Promotion Office to promote activities at the company-wide level.
In June 2008, a Corporate Citizenship Activity Policy was enacted,
covering the results of the activities that have been carried out so
far as well as the future direction.
Going forward, the company plans to establish an internal
promotion structure based on the Corporate Citizenship Activity
Policy, and to gradually extend these activities to domestic and
overseas affiliates.
Main Activities
1. Support for the next generation
Mitsubishi Motors Hands-on Lesson Program
In this program, MMC employees actually visit elementary schools
and elsewhere to give lessons that enable children to enjoying learn-
ing by experiencing the “real thing.” The children learn about issues
such as the environment (including test rides in the
i MiEV
electric
vehicle) and design, with guidance from designers and modellers.
KidZania
MMC has been exhibiting at KidZania Tokyo since October 2006.
KidZania is the first facility in Japan where children can get a taste
of working life and being a full member of society. The concept of
KidZania Tokyo is to provide children—society’s next generation
—with a place and opportunity to discover their dreams and goals,
and somewhere to enjoy working to realize those goals. MMC also
plans to exhibit at KidZania Koshien, which is scheduled to open
in March 2009.
2. Traffic safety
Car School
MMC has been running a Car School since 1995 as part of its safe
driving educational activities. Car School is a driving program in
which the instructors think, learn and enjoy driving together with
all the participants.
3. Environment preservation
The Pajero Forest
MMC named an area of mountain forest “Pajero Forest”, and we
have been working to preserve and cultivate the forest while deep-
ening exchanges with local residents through volunteer activities.
The forest is situated at Hayakawa-cho, Yamanashi Prefecture, and
covers an area of about three hectares.
4. Participation in local communities
Factory tours
The Okazaki Plant, Kyoto Plant, Shiga Plant, Mizushima Plant
and Pajero Manufacturing Co., Ltd. have opened up their production
lines to local elementary schools and other residents as a place for
social study.
Corporate Citizenship Activity Policy
MMC is tackling four key themes with respect to corporate citizenship activities: Support for the next generation, Traffic safety,
Environmental preservation, and Participation in local communities. These are being promoted as MMC’s “STEP” corporate citizenship
activities based on our corporate philosophy.
1. Support for the next generation Supporting the education of the next generation to create a
prosperous future.
2. Traffic safety Contributing to traffic safety education and the spread of
฀฀฀฀฀฀
3. Environment preservation Contributing to preservation of our precious global environment.
4. Participation in local communities ฀฀฀฀฀฀฀฀