Mitsubishi 2008 Annual Report Download - page 19

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17
annual report 2008 mitsubishi motors corporation
The Middle East
The Middle East, a resource-rich region, is now experiencing accelerated growth. New vehicle sales
volume is also growing rapidly, supported by demand for high-value-added products. Total demand for
Japanese-brand vehicles is expected to reach approximately 900,000 units in fiscal year 2010.
Growing Demand for Mitsubishi Brand Vehicles in the Strong Middle East Market
Due to the regional characteristics of the Middle East market, there is high demand for SUVs, pickup trucks
and C-segment vehicles. MMC has established an advantageous market position in this region with its formi-
dable lineup of models in each category. Following the launch of its new
Lancer
sedan in 2007, MMC is working
to further expand sales by aggressively introducing new models from 2008, including the
Lancer
Evolution
, a
high-performance 4WD sports sedan, and the sporty
Eclipse
coupe.
Establishing a Centralized Sales Company in Dubai
During fiscal year 2008, MMC plans to combine its Dubai liaison office with Mitsubishi Motor Parts Sales of
Gulf FZE (MMGF), located in Dubai, UAE. This merger will form Mitsubishi Motors Middle East & Africa
FZE (tentative name), a sales company overseeing sales, marketing, parts, R&D and service functions. By
strengthening vehicle marketing, and parts and service in a “three-in-one” structure at the new company,
MMC aims to foster closer cooperation in each field.
Additionally, the new company will represent MMC in the Middle East and assist with the formulation of
regional business plans, as well as product, price and volume targets. Further, it will provide comprehensive
support for sales and trading companies by, among other things, working to strengthen communication
through visits to sales companies and constructing a value chain.
Raising the Profile of the Mitsubishi Brand
MMC will also use the new company as a foothold to cultivate new markets, such as Iraq, the CIS and emerg-
ing African nations, while taking steps to accelerate the creation of new business opportunities in existing
local markets, including Saudi Arabia, Iran, Egypt and Algeria. Our goal is to strengthen the Mitsubishi brand
by heightening the presence of Mitsubishi vehicles throughout the Middle East and Africa.
PHOTO ON LEFT PAGE:
DUBAI IS NOT ONLY ONE OF THE
U.A.E.’S KEY BUSINESS CENTERS, BUT
ALSO ONE OF THE FASTEST GROWING
CITIES IN THE WORLD. LINED WITH
SKYSCRAPERS, SHEIKH ZAYED ROAD
IS ONE OF THE CITY’S MAIN
THOROUGHFARES.
PHOTO ON RIGHT PAGE:
EXTERIOR AND INTERIOR VIEWS OF
SHOWROOM ON SHEIKH ZAYED ROAD
OPERATED BY MMC SALES COMPANY
AL HABTOOR MOTORS