Mitsubishi 2008 Annual Report Download - page 32

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3
0mitsubishi motors corporation annual report 2008
Brazil
MMC’s SUVs and pickup trucks have won strong reputations in the
Brazilian market. Moving forward, MMC intends to heighten the
company’s presence in the Brazilian market by introducing new
products and variations on existing models, with a focus on SUVs
and pickup trucks. Moreover, the company is addressing needs
specific to the Brazilian market by upgrading its lineup of flex-fuel
vehicles (FFVs), which first went on sale in Brazil in July 2007.
These vehicles run any combination of gasoline and (bio-) ethanol.
Middle East
MMC is combining its Dubai liaison office and consolidated parts
sales company to establish a single company that will centrally
oversee sales and marketing, as well as parts and service functions in
the Middle East. The new company is scheduled for inauguration
in the second half of fiscal year 2008. With this move, MMC will
work to comprehensively strengthen the distributors.
Australia
MMC closed its local production facility in Australia in March
2008. Looking ahead, the company will instead specialize in sales
of imported built-up vehicles. The new
Lancer Evolution
was
launched in July 2008, and now the
Lancer Sportback
will be
introduced in November 2008. MMC’s goal is to expand its prod-
uct lineup and concentrate resources on the sales of imported
built-up vehicles.
Step Up 2010 Regional Strategies
Triton
Latin America, Middle East and Africa
s Expand sales through the launch of new vehicles in
markets with strong economies
New Pajero Sport SUV (September 2008)
Lancer Evolution in the Middle East (October 2008)
s Establish centralized sales company overseeing the
Middle East (second half of FY2008)
Cover functions, including sales, marketing, parts, and service, and
establish foundation for growth
Australia
s Expand lineup of strong-selling imported built-up
vehicles
New Lancer Evolution (July 2008)
Lancer Sportback (November 2008)
s Concentrate resources on sales of imported built-up
vehicles
2. Broaden the range of
models launched in
growth markets