Mitsubishi 2008 Annual Report Download - page 27

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25
annual report 2008 mitsubishi motors corporation
Lancer Evolution
the Middle East and China, as well as to Korea, a market expected
to present greater sales opportunities to Japanese automakers.
Additionally, we are taking steps to enhance the MMC brand over
the medium and long terms by building strong relationships of
trust with existing dealers while steadfastly continuing to provide
services to customers together with the dealers. On the cost side,
we are working to reduce costs in all areas of production and sales
and thereby achieve greater operational efficiency.
Canada: Targeting Sales Volume of 20,000+ Units
In Canada, in addition to sustaining growth centered on the new
Lancer
and
Outlander
, we will further strengthen the lineup with
the first-ever launch of the
Lancer Evolution
. We will also expand
and reinforce our sales network. Backed by these enhancements,
we are targeting annual sales of over 20,000 units. Moreover, we
are constructing a new parts warehouse in Toronto to reduce lead-
times for the supply of repair parts, and thus heighten customer
satisfaction. In conjunction, we are working to reduce distribution
costs as part of an overall effort to bolster our after-sales operation.
-17.8
0.6
-7.2
-27.0 (Forecast)
172
164
156
145 (Forecast)
402.7
423.6
415.7
300.0 (Forecast)
(¥ billion)
(Thousand units)
(¥ billion)
Operating Income (Loss)
(FY)
Retail Sales
(FY)
Net Sales
(FY)
08
05
06
07
08
05
06
07
08
05
06
07
Step Up 2010 Regional Strategies
Bolstering Lineup by Introducing New Models in the
Lancer Series
s
Lancer Evolution
SST model (June 2008)
s
Lancer Ralliart
(autumn 2008)
United States
s Continuation of plan to energize the dealership network
s Ongoing efforts to reduce costs and streamline MMNA’s
plant
s Expand exports of the
Eclipse
, produced at MMNA’s
plant in Illinois, to the Middle East, China, and Korea
Canada
s Expand sales network: from 68 outlets (end-FY2007) to
85 outlets (end-FY2008)
s Construct new parts warehouse in Toronto to strengthen
after-sales operation
Strengthening of the
Mitsubishi Motors brand
over the medium and
long terms