Mitsubishi 2008 Annual Report Download - page 31

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29
annual report 2008 mitsubishi motors corporation
Korea
MMC has decided to enter the market for sales of built-up vehi-
cles in Korea, where the imported vehicle market is experiencing
rapid growth. Plans are to successively launch the
Lancer Evolution
,
Outlander
and other models starting from October 2008.
Thailand
Having positioned Thailand as a key production base in its global
strategy, MMC has started production of a new SUV and is rolling
out these vehicles globally. Additionally, a new engine plant has
been built on a site adjacent to MMTh’s plant in Laem Chabang,
with operations commencing from April 2008.
India
In addition to introducing the new
Outlander
in our strong SUV
segment in autumn 2008, MMC aims to establish Mitsubishi
Motors as a premium brand by reinforcing our lineup of existing
models. Moreover, the company is aggressively expanding the
range of locally produced models, including a new SUV, and
upgrading our sales network, particularly in major cities.
628
537
664
569 (Forecast)
Retail Sales
(Thousand units)(FY)
859.3
610.5
614.1
890.0 (Forecast)
Net Sales
(¥ billion)(FY)
08
05
06
07
08
05
06
07
08
05
06
07
65.6
40.8
44.9
72.0 (Forecast)
Operating Income
(¥ billion)(FY)
Pajero Sport
Step Up 2010 Regional Strategies
China
s Expand imported built-up vehicle business
Launch three models—Lancer Evolution, Lancer and Eclipse
Reinforce the sales network for Mitsubishi Motors brand vehicles
Korea
s Make initial entry
Thailand
s Strengthen local framework as global production base,
including construction of a new engine plant
s Produce the new
Pajero Sport
SUV model and start exports
India
s Further strengthen presence in the SUV segment by
introducing
Outlander
1. Achieve greater
penetration of the
Mitsubishi Motors brand
through an expanded
presence