Mitsubishi 2008 Annual Report Download - page 23

21
annual report 2008 mitsubishi motors corporation
1 2
3 4
5
6
7
China
In China, vehicle demand is projected at around 12 million units in 2010 due to growth in personal
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
in Shanghai. For this reason, MMC has positioned China as one of its most important markets in Asia.
Establishing New Company in 2009 to Enhance Local Sales Network
Over the next three years through fiscal year 2010, MMC plans to launch six models in China, consisting of
both locally produced automobiles and imported built-up vehicles, including the
Lancer Evolution , Lancer
and
Eclipse . At the same time, the company is bolstering its earnings base by focusing on its local production
and sales business, which includes South East (Fujian) Motor Co., Ltd., and Hunan Changfeng Motor Co., Ltd.,
as well as its engine business, which includes Shenyang Aerospace Mitsubishi Motors Engine Manufacturing
Co., Ltd., and Harbin Dongan Automotive Engine Manufacturing Co., Ltd.
Strengthening the sales network for Mitsubishi brand vehicles, including locally produced models, is also
important. To this end, MMC plans to establish a new company in 2009. The new company will work to
achieve greater uniformity in terms of sales and service quality, as well as to combine sales operations of
locally produced Mitsubishi brand vehicles and imported built-up vehicles at the dealership level and
enhance the brand image of Mitsubishi Motors throughout China.
India
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
buses) reached 1.58 million units in fiscal year 2007. Moreover, total vehicle demand (excluding trucks
and buses) is expected to reach approximately 2.60 million units in fiscal year 2010. Demand for cars
and SUVs in the premium-price band, which MMC is targeting, is projected to reach 350,000 units.
Heightening Our Presence as a Premium Brand by Harnessing the Advantages of Mitsubishi
Cars and SUVs
In this market, MMC aims to heighten its presence as a premium brand. Based on this strategy, in addition to
launching the new
Outlander SUV in fiscal year 2008, we are accelerating efforts to enhance the marketability
of existing models, including those produced locally. Our goal is to achieve steady volume growth in the
premium car and SUV segments, which are our strong suit.
We are also working to bolster our sales capabilities by expanding and upgrading our sales networks,
particularly in major cities such as Delhi and Mumbai.
Principal Operational Facilities in China
Beijing Office
1 Harbin Hafei Motor Co., Ltd.
Production and sales of Mirage Dingo (Saima)
Capitalization: CNY 410 million
Shareholder: Harbin Air-Craft Industry 100%
(MMC holds no equity stake)
5
Shenyang Aerospace Mitsubishi
Motors Engine Manufacturing Co., Ltd.
Production and sales of engines
(2000cc–2400cc)
Capitalization: CNY 738 million
Shareholders: China Aerospace Automotive
30.0%, Shenyang Jianhua Motors Engine
21.0%, MMC 25.0%, MC 9.3%, others 14.7%
2 Harbin Dongan Automotive Engine
Manufacturing Co., Ltd.
Manufacturing and sales of engines
(1300–2000cc) and transmissions
Capitalization: CNY 500 million
Shareholders: Harbin Dongan 55.0%, Harbin Hafei
15.0%, MMC 15.3%, MC 5.7%, others 9.0%
6 South East (Fujian) Motor Corporation, Ltd.
Production and sales of Galant, Lancer, etc.
Capitalization: USD 138 million
Shareholders: Local 50%, MMC 25.0%, Taiwan
China Motors 25%
3 Mitsubishi Corporation (Shanghai) Ltd.
Distributor of built-up vehicles
Shareholder: Mitsubishi Corporation (China)
Investment Co., Ltd. 100.0%
7 Hunan Changfeng Motor Co., Ltd.
Production and sales of Pajero
Capitalization: CNY 401 million
Shareholders: Changfeng Group 50.61%, MMC
14.59%, others 34.80%
4 Lingfa Car Technical Consulting
(Shanghai) Ltd.
R&D Center
Capitalization: JPY 30 million
Shareholder: MMC 100%
MITSUBISHI MOTORS BOOTH
AT THE 2008 BEIJING
INTERNATIONAL AUTOMOTIVE
EXHIBITION HELD IN APRIL 2008