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Mitsubishi Motors Corporate Philosophy
Customer-centric approach
Mitsubishi Motors will give the highest priority to satisfying its customers, and by
doing so, become a company that enjoys the trust and confidence of the commu-
nity at large. To this end, Mitsubishi Motors will strive its utmost to tackle environ-
mental issues, to raise the level of passenger and road safety and to address other
issues of concern to car owners and the general public.
A clear direction for the development and manufacturing of Mitsubishi
Motors vehicles
The cars that Mitsubishi Motors will manufacture will embody two major concepts:
driving pleasure and safety. Mitsubishi Motors will manufacture cars that deliver
superior driving performance and superior levels of safety and durability, and as
such, those who use them will enjoy peace of mind.
Going the extra mile
Mitsubishi Motors will pay close attention to even the smallest details in the belief
that this approach will lead customers to discover new value in their cars, giving
them a richer and more rewarding driving experience.
Importance of continuity
Mitsubishi Motors will continue to manufacture distinctive cars with the passion and
conviction to overcome all challenges.
First, Drive@earth means that automobiles connect us to the world. Mitsubishi‘s 4WD
legacy has catapulted a generation of drivers to every corner of the earth, from desert
dunes to city streets. Rally-tested toughness, performance and reliability make Mitsubishi
Motors a trusted name on five continents. Through this trust, Mitsubishi vehicles forge a
connection to customers, to communities, and ultimately to the natural world around us.
Second, Drive@earth means a new emphasis on environmental issues. It is the simple
recognition that no enterprise—automotive or otherwise—makes sense without the
context of a healthy planet. With climate change and dwindling oil reserves on the minds
of drivers around the world, automakers have a special responsibility. MMC sets as its
ideal the synergy between dynamic and environmental performance, and will continue to
develop technologies—such as the zero-emissions i MiEV electric vehicle—that show as
much care for the environment outside as for the occupants within.
Forward-looking Statements
This annual report contains forward-looking statements about Mitsubishi Motors Corporation’s plans, strategies, beliefs and performance. These forward-looking statements are based on current expectations,
estimates, forecasts and projections about the industries in which Mitsubishi Motors Corporation operates, as well as management’s beliefs and assumptions. These expectations, estimates, forecasts and
projections are subject to a number of risks and uncertainties that may cause actual results to differ materially from those projected. Mitsubishi Motors Corporation, therefore, cautions readers not to place
undue reliance on forward-looking statements. Furthermore, Mitsubishi Motors Corporation undertakes no obligation to update any forward-looking statements as a result of new information, future events
or other developments.
Contents
Consolidated Financial Summary ............................. 01
Special Feature I: Environmental Technology ............ 02
To Our Shareholders and Stakeholders ...................... 06
Interview With the Executive Vice President ......... 12
Management ......................................................... 13
Special Feature II: Focus Markets ............................ 14
Russia and Ukraine ............................................. 15
The Middle East ................................................. 17
Brazil ............................................................... 19
China and India ................................................. 21
Regional Topics ..................................................... 22
Japan ............................................................... 22
North America ................................................... 24
Europe .............................................................. 26
Asia, ASEAN and Other Regions ............................ 28
Motor Sports ......................................................... 31
Quality ................................................................ 32
Corporate Governance ............................................ 34
Activity Report by the Business Ethics Committee .... 38
Responsibility to Society ....................................... 39
Environmental Activities ........................................ 40
Financial Section ................................................... 41
Consolidated Subsidiaries and Affiliates .................. 82
Principal Plants .................................................... 84
Investor Information ............................................. 85
“we are committed to providing the utmost driving pleasure
and safety for our valued customers and our community.
on these commitments we will never compromise.
this is the mitsubishi motors way.”