Mattel 2015 Annual Report Download - page 94

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90
Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on location of
customer. Long-lived assets principally include goodwill, property, plant, and equipment, net, and identifiable intangibles, net.
For the Year
2015 2014 2013
(In thousands)
Revenues
North American Region (a) $ 3,680,091 $ 3,656,942 $ 3,839,973
International Region:
Europe 1,388,753 1,687,039 1,806,707
Latin America 711,041 909,432 1,011,718
Asia Pacific 503,743 465,035 459,415
Total International Region 2,603,537 3,061,506 3,277,840
Gross sales 6,283,628 6,718,448 7,117,813
Sales adjustments (581,015)(694,629)(632,921)
Net sales $ 5,702,613 $ 6,023,819 $ 6,484,892
December 31,
2015 2014 2013
(In thousands)
Long-Lived Assets
North American Region (b) $ 1,572,432 $ 1,656,985 $ 1,361,538
International Region 1,466,003 1,492,633 1,326,457
Consolidated total $ 3,038,435 $ 3,149,618 $ 2,687,995
(a) Revenues for the North American Region include revenues attributable to the US of $3.46 billion, $3.41 billion, and $3.58
billion for 2015, 2014, and 2013, respectively.
(b) Long-lived assets for the North American Region include long-lived assets attributable to the US of $1.57 billion, $1.65
billion, and $1.36 billion for 2015, 2014, and 2013, respectively.
Major Customers
Sales to Mattel’s three largest customers accounted for 37%, 35%, and 36% of worldwide consolidated net sales for 2015,
2014, and 2013, respectively, as follows:
For the Year
2015 2014 2013
(In billions)
Wal-Mart $ 1.0 $ 1.1 $ 1.2
Toys “R” Us 0.6 0.6 0.7
Target 0.5 0.5 0.5
The North America segment sells products to each of Mattel’s three largest customers. The International segment sells
products to Wal-Mart and Toys “R” Us. The American Girl segment sells its children’s publications to each of Mattel's three
largest customers.