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JVC 1998 5
Pride in the JVC Brand Name
Beginning with VHS, the de facto standard in videocassette
recorders, the JVC brand name has provided audio and visual
entertainment through excellent audiovisual systems. The JVC
brand name is widely known and respected in homes, workplaces
and schools around the world.
As a global company proud of contributing to the creation of
audio and visual culture, JVC aims to leap ahead in the 21st cen-
tury. Digital technology and business development combining soft-
ware and hardware offer considerable competitive advantages in
the multimedia era for next-generation products. JVC will further
strengthen its business structure to apply its competitive advan-
tage in a concentrated and effective manner for the creation of
new value.
We thank our investors, customers and associates for their
continued support.
To Our Stockholders
and Friends
encoders, the ILA projector system and D-VHS that can attain
market leadership in each digital broadcasting stage, from archiv-
ing and editing to transmission, reception and recording. JVC sees
this historical change as the “Big Bang in Broadcasting” and a
golden business opportunity.
Fortifying Our Foundation as a Global Company
An important theme in “Re-Value 21” is the construction of JVC’s
global network in five business spheres: Japan, the Americas,
Europe, Asia and China. Each sphere has a localized management
team that carries out total strategic planning in development, pro-
duction and marketing. In April 1998, we established JVC Europe
Ltd. in London as headquarters for European operations, joining
JVC Americas Corp., JVC ASIA Pte. Ltd. and JVC (China) Invest-
ment Co., Ltd. in the creation of a locally managed business struc-
ture of four overseas regional headquarters.
JVC promotes production in optimal locations for the construc-
tion of a worldwide structure neutral to exchange rate fluctuations
while taking into account such factors as market access, parts
procurement, technological capabilities, distribution and operating
costs. As a result, the overseas production ratio increased to 41%
from 36%, and the local procurement ratio edged up to 24% from
23% in the previous fiscal year.
Takeo Shuzui
President