JVC 1998 Annual Report Download - page 11

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JVC 1998 9
The domestic MD market has expanded from one million units
in 1995 to more than five million units in 1997. The MD is expected
to supplant a substantial share of the cassette tape market in
Japan and overseas with its ability to record and playback digital
sound with no loss in quality and random access. JVC is strength-
ening competitiveness in MD operations, which already boast a
leading share of the market, with a complete lineup of MD prod-
ucts ranging from portable models and radio cassette decks to
minicomponent systems and car audio systems that meet the
needs of consumers aiming to replace their cassette players.
JVC is also strengthening its DVD hardware and software oper-
ations. In software, our production facility in Sacramento, California
in the United States is operating at full capacity. In hardware, we
will bolster our lineup of high-quality products worthy of the JVC
brand name.
Consumer Electronics
JVC develops products with the popular MD format, including portable models and minicomponent systems.
high-resolution images equal to the full 1365 x 1024 dot resolution
of a personal computer, the brightness of 1,000 ANSI lumen
enabling projection up to 527 inches, and setup flexibility afforded
by its 13 kilogram weight and compact size. Realizing these fea-
tures with market-leading cost performance, the D-ILA has cleared
all the hurdles required to become the new standard in multimedia
projectors.
Audio
JVC products received the top recommendation in 10 categories
of the summer 1998 “Best Buy” issue of HiVi, Japan’s leading
audio-video magazine. The advanced technologies that give JVC
products the edge over other companies are expected to make
great contributions to their competitiveness in such strategic busi-
ness fields as MD and DVD.
Our DVD business develops and supplies high-quality products
befitting the JVC brand name.