Food Lion 2008 Annual Report Download - page 8
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4 - Delhaize Group - Annual Report 2008
An International Group of Food Retailers
Number of Stores Revenues (in millions of USD)
United States
Strategy
The U.S. is the largest market for Delhaize
Group. At the end of 2008, Delhaize Group
operated 1 594 stores under different banners
in the U.S. With 2008 revenues of USD 19 billion
(EUR 13 billion), Delhaize U.S. accounted for
68.8% of revenues of the Group. Delhaize U.S.
is the third largest supermarket operator by
sales on the east coast of the U.S.
›
1 319 stores in 11 states in the South-
east and Mid-Atlantic
›
Low price/low cost supermarket chain
›
Conveniently sized format
›
Ranked among America’s top 10
healthiest supermarkets
›
#1 in six Southeastern and Mid-
Atlantic markets
› 167 stores in five states in the
Northeast
› Full-service supermarkets
› High-quality fresh departments
› Ranked among America’s top
10 healthiest supermarkets
› #1 in two New England markets
› 108 supermarkets in
Florida
› Focused on fresh
products and service
› #3 on the west coast of
Florida
Brand positions
Performance
At the end of 2008, Delhaize Group operated companies in seven countries on three continents: the United
States, Europe and Asia. For reporting purposes, these companies are grouped into four segments: the
United States, Belgium, Greece and the Rest of the World.
SEE MORE ON PAGE 32
Number of Stores(2) Revenues (in millions of EUR)
Strategy
Belgium is Delhaize Group’s historic home
market. At the end of 2008, Delhaize Group
operated a multi-format network of 775 stores
in Belgium, the Grand-Duchy of Luxembourg
and Germany
(1)
. These can be grouped in three
categories: supermarkets, proximity stores
and specialty stores. Delhaize Belgium also
operates a home delivery service. In 2008,
Delhaize Belgium’s revenues of EUR 4 billion
accounted for 23.2% of the Group total.
Performance
› 148 company-operated and
215 affiliated supermarkets
› Large and distinct food
assortment
› High-quality fresh departments
and service
› #2 in Belgium
› 276 proximity stores
› Focused on convenient fresh
food and meal solutions
› Neighborhood locations
› 136 franchised or company-
operated stores
› Specialist in pet food and
accessories
› #1 in Belgium
Brand positions
(1) Includes 4 stores in Germany that will be
divested in 2009.
(2) Excluding 132 Di stores at the end of 2006.
SEE MORE ON PAGE 36
Belgium