Cigna 2015 Annual Report Download - page 12

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A call to action for preventive care
Cigna’s 2015 advertising campaign, asking consumers
to “Go. Know. Take Control.” was built on consumer
insights showing that individuals want to be in control
of their health, yet are unaware of key preventive care
benefits. The campaign issued a call to action for
all consumers to get their annual physical – which is
included in a suite of in-network preventive services
covered by most health plans.
Additionally, the campaign encouraged consumers
to know four key numbers: Body mass index (BMI),
cholesterol, blood pressure and blood sugar, which
are the main measures for identifying the health risks
for potentially dangerous and expensive chronic
conditions. Cigna’s goal was to encourage checkups
to help save 100,000 lives a year, the number the
Centers for Disease Control estimates would be saved
if everyone received the recommended preventive care.1
At the end of the campaign, 83 percent of Cigna
employees self-reported they had gotten their
annual checkups, with another four percent reporting
10 GUIDING CUSTOMERS TO BETTER HEALTH
GUIDANCE
Guiding customers
to better health
PERSONAL
KNOW TAKE
CONTROL
HEY AMERICA,
IT’S TIME TO
GO