Cash America 2011 Annual Report Download - page 77

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46
Equity securities. The Company accounts for its marketable and non-marketable equity securities in accordance
with ASC 323-10, Investments – Equity Method and Joint Ventures and ASC 325-20, Investments – Other – Cost
Method Investments, respectively. The Company’s marketable securities are classified as available-for-sale and
unrecognized gains and losses, net of tax, are recorded in “Accumulated other comprehensive income (loss)” in the
consolidated statements of equity. The Company’s non-marketable equity securities are recorded on a cost basis. The
Company evaluates marketable and non-marketable equity securities for impairment on a quarterly basis. If an
impairment of an equity security is determined to be other than temporary, the cost basis of the investment will be
reduced and the resulting loss recognized in net income in the period the other-than-temporary-impairment is identified.
Marketable and non-marketable equity securities are held in “Other assets” in the consolidated balance sheets.
RECENT ACCOUNTING PRONOUNCEMENTS
See “Item 8. Financial Statements and Supplementary Data—Note 2” for a discussion of recent accounting
pronouncements.