Cash America 2011 Annual Report Download - page 11
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17
CASH AMERICA INTERNATIONAL, INC.
5
Pawn lenders have been around for
as long as 3,000 years. At Cash America,
we have made great strides in updating
our industry’s operations practices and
changing the public image of pawn
loans. Whether we’re dealing with
customers, regulators, law enforcement,
co-workers, the media or investors, we
continue to pioneer a new kind of pawn
industry by pinpointing what customers
need. Our commitment to them, and
to the standards of excellence and
teamwork, has made all the difference.
Cash America has overcome
hundreds of years of negative
perceptions about the pawn business
with a series of rsts: We were the rst
company to raise capital, including
public equity, to build a chain of
pawn lending locations; the rst to
develop formal training systems
for our employees; and the rst to
network stores with a centralized
Even though Cash America wasn’t the rst pawn loan company, we were the
rst to develop brightly lit, attractive stores staffed with friendly customer service
representatives who deliver consistent, knowledgeable appraisals. As the rst publicly
owned pawn chain, we’ve established a high-end, customer-centric pawn business, and
we’re proud to say that our traditional pawn business remains an effective alternative
for millions of customers. Over the past 28 years, Cash America has redened the pawn
industry with everything from store concepts and layouts to a comprehensive database
for appraising collateral.
customer database. We also created
a centralized jewelry-processing
center, and we developed an asset
protection/loss prevention group to
protect our investors and monitor
operational compliance.
In addition, we formalized operating
practices and inventory control systems
that remain unmatched in our industry,
and we have worked with lawmakers
in more than 30 states to provide
responsible regulation that protects
consumers and their access to short-
term credit. Our commitment has
raised the bar for the entire industry –
all because we’ve challenged ourselves
to work together toward nothing less
than excellence.
Committed to
excellence by changing
the image
of an industry