Cash America 2011 Annual Report Download - page 71

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40
Retail Services Segment
The following table sets forth the number of domestic and foreign Company-owned and franchised locations in
the Company’s retail services segment offering pawn lending, consumer lending, and other services as of December 31,
2011, 2010 and 2009. The Company’s domestic retail services locations operate under the names “Cash America
Pawn,” “SuperPawn,” “Cash America Payday Advance,” “Cashland,” “Pawn X-Change” and “Mr. Payroll.” The
Company’s foreign retail services locations (of which the Company is a majority owner) operate under the name
“Prenda Fácil.”
As of December 31,
2011 2010 2009
Domestic(a)(b) Foreign(a) Total Domestic(a)(b) Foreign(a) Total Domestic(a)(b) Foreign(a) Total
Retail services locations offering:
Both pawn and consumer
lending 572 - 572 567 - 567 584 - 584
Pawn lending only 126 190 316 124 180 304 66 176 242
Consumer lending only 86 - 86 88 - 88 96 - 96
Other (c) 110 - 110 122 - 122 126 - 126
Total retail services 894 190 1,084 901 180 1,081 872 176 1,048
(
a
)
Except as described in (c) below, includes locations that operate in 23 states in the United States as of December 31, 2011, 2010 and
2009, 21 jurisdictions in Mexico as of both December 31, 2011 and 2010, and 20 jurisdictions in Mexico as of December 31, 2009. In
2011, includes five retail services locations that the Company operated under management agreements with a former franchisee.
(b)
Includes unconsolidated franchised locations as follows: one location operating under the name “Cash America Pawn” at December 31,
2011, and nine locations operating under the names “Cash America Pawn” and SuperPawn” at both December 31, 2010 and 2009.
(
c
)
As of December 31, 2011, 2010 and 2009, includes six consolidated Company-owned check cashing locations and 104, 116 and 120
unconsolidated franchised check cashing locations, respectively. As of December 31, 2011, 2010 and 2009, includes locations that
operate in 18, 17 and 16 states in the United States, respectively.
E-Commerce Segment
As of December 31, 2011, the Company’s e-commerce operating segment offers consumer loans to customers over
the Internet:
x in 32 states in the United States at http://www.cashnetusa.com,
x in the United Kingdom at http://www.quickquid.co.uk and http://www.poundstopocket.co.uk,
x in Australia at http://www.dollarsdirect.com.au, and
x in Canada at http://www.dollarsdirect.ca.
The e-commerce segment also includes the Company’s MLOC channel, which processed MLOC advances in
the United States on behalf of a third-party lender and had a participation interest in MLOC receivables during 2008,
2009 and 2010. In the past, the MLOC channel generated its earnings through loan processing services the Company
provided for a third-party lender, as well as from fees generated from participation interests in receivables the Company
acquired from the third-party lender, but in October 2010 the Company stopped providing MLOC services when the
third-party lender discontinued offering MLOC advances. The Company intends to continue pursuing the development
of new MLOC opportunities.