Cash America 2011 Annual Report Download - page 20

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8
14
Roughly 70 percent of our pawn
customers come back to repay
their loans and redeem their items.
Our pawn stores are bright, inviting
environments to accommodate our
retail customers who are seeking value-
priced merchandise on everything
from digital cameras and jewelry to
musical instruments and video games.
Committed to customer satisfaction, we
offer a 30-day satisfaction guarantee on
products purchased in our stores.
Our unsecured consumer loan
Pawn Service Charges 32%
Profit on Merchandise 26%
Net Consumer Loan Fees 41%
Check Cashing/Other 1%
Pawn-
Related
Total
58%
Composition of Net Revenue,
Net of Loan Loss Expense
(12 months ended December 31, 2011)
U.S. Pawn Only
Collateral/Merchandise Mix
(as of December 31, 2011)
Jewelry 54%
Electronics 20%
Tools 6%
Musical Instruments/Other 20%