Cash America 2010 Annual Report Download - page 67

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The following tables show, by segment, the components of loss adjusted net revenue for the years ended
December 31, 2010, 2009 and 2008 (dollars in thousands):
Year Ended December 31, 2010
Retail Services E-Commerce Consolidated
% of % of % of
Amount Total Amount Total Amount Total
Pawn loan fees and service charges $ 253,314 45.3 % $ - - % $ 253,314 32.8 %
Proceeds from disposition of merchandise,
net of cost of revenue 196,122 35.1 % - - % 196,122 25.4 %
Pawn related $ 449,436 80.4 % $ - - % $ 449,436 58.2 %
Consumer loan fees $ 113,973 20.4 % $ 376,979 176.7 % $ 490,952 63.6 %
Less: consumer loan loss provision 17,437 3.1 % 164,957 77.3 % 182,394 23.6 %
Consumer loan related $96,536 17.3 % $ 212,022 99.4 % $ 308,558 40.0 %
Other revenue 12,857 2.3 % 1,338 0.6 % 14,195 1.8 %
Loss adjusted net revenue $ 558,829 100.0 % $ 213,360 100.0 % $ 772,189 100.0 %
Year Ended December 31, 2009
Retail Services E-Commerce Consolidated
% of % of % of
Amount Total Amount Total Amount Total
Pawn loan fees and service charges $ 231,178 44.5 % $ - - % $ 231,178 34.8 %
Proceeds from disposition of merchandise,
net of cost of revenue 178,459 34.4 % - - % 178,459 26.8 %
Pawn related $ 409,637 78.9 % $ - - % $ 409,637 61.6 %
Consumer loan fees $ 117,997 22.7 % $ 253,859 174.1 % $ 371,856 55.9 %
Less: consumer loan loss provision 21,642 4.2 % 109,174 74.9 % 130,816 19.7 %
Consumer loan related $96,355 18.5 % $ 144,685 99.2 % $ 241,040 36.2 %
Other revenue 13,502 2.6 % 1,118 0.8 % 14,620 2.2 %
Loss adjusted net revenue $ 519,494 100.0 % $ 145,803 100.0 % $ 665,297 100.0 %
Year Ended December 31, 2008
Retail Services E-Commerce Consolidated
% of % of % of
Amount Total Amount Total Amount Total
Pawn loan fees and service charges $ 184,995 38.7 % $ - - % $ 184,995 31.1 %
Proceeds from disposition of merchandise,
net of cost of revenue 170,295 35.6 % - - % 170,295 28.6 %
Pawn related $ 355,290 74.3 % $ - - % $ 355,290 59.7 %
Consumer loan fees $ 141,134 29.5 % $ 223,469 192.1 % $ 364,603 61.3 %
Less: consumer loan loss provision 33,553 7.0 % 107,170 92.1 % 140,723 23.7 %
Consumer loan related $ 107,581 22.5 % $ 116,299 100.0 % $ 223,880 37.6 %
Other revenue 15,533 3.2 % 8 - % 15,541 2.7 %
Loss adjusted net revenue $ 478,404 100.0 % $ 116,307 100.0 % $ 594,711 100.0 %
For 2010, loss adjusted net revenue increased $106.9 million, or 16.1%, to $772.2 million from $665.3 million
for 2009. Pawn lending activities accounted for 58.2% and 61.6% of total loss adjusted net revenue for 2010 and
2009, respectively. Pawn lending activities increased $39.8 million, to $449.4 million during 2010 from $409.6
million in 2009, which accounted for 37.2% of the increase in loss adjusted net revenue. The increase in pawn-related
contribution was primarily due to an increase in pawn loan fees and service charges that resulted from higher pawn
loan yields on higher average pawn loan balances at the Company’s domestic retail services locations and a related
increase in gross profit from the disposition of merchandise. Consumer loan activities increased $67.6 million, to
$308.6 million during 2010 from $241.0 million in 2009, which accounted for 63.2% of the increase in loss adjusted