Cash America 2010 Annual Report Download - page 115

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CASH AMERICA INTERNATIONAL, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
86
Goodwill
Changes in the carrying value of goodwill for the years ended December 31, 2010 and 2009 were as follows
(in thousands):
Retail
Services E-Commerce Consolidated
Balance as of January 1, 2010 $ 296,409 $ 197,083 $ 493,492
Acquisitions and purchase price adjustments 27,473 18,857 46,330
Allocation resulting from segment realignment 5,658 (5,658) -
Effect of foreign currency translation 3,502 - 3,502
Balance as of December 31, 2010 $ 333,042 $ 210,282 $ 543,324
Balance as of January 1, 2009 $ 295,481 $ 198,711 $ 494,192
Acquisitions and purchase price adjustments (1,937) (2,326) (4,263)
Allocation resulting from segment realignment (698) 698 -
Effect of foreign currency translation 3,563 - 3,563
Balance as of December 31, 2009 $ 296,409 $ 197,083 $ 493,492
Acquired Intangible Assets
Acquired intangible assets that are subject to amortization as of December 31, 2010 and 2009, were as follows
(in thousands):
As of December 31,
2010 2009
Accumulated Accumulated
Cost Amortization Net Cost Amortization Net
N
on-competition agreements $ 18,263 $ (11,372) $ 6,891 $ 16,520 $ (9,651) $ 6,869
Customer relationships 20,304 (14,485) 5,819 15,894 (11,828) 4,066
Lead provider relationships 2,489 (1,939) 550 2,489 (1,442) 1,047
Trademarks 210 (183) 27 196 (154) 42
Other 496 (253) 243 466 (205) 261
Total $ 41,762 $ (28,232) $ 13,530 $ 35,565 $ (23,280) $ 12,285
Non-competition agreements are amortized over the applicable terms of the contract. Customer and lead
provider relationships are generally amortized over three to five years based on the pattern of economic benefits
provided.
Amortization
Amortization expense for acquired intangible assets was $4.8 million, $6.0 million and $4.2 million for the
years ended December 31, 2010, 2009 and 2008, respectively.
Estimated future amortization expense for the years ended December 31, is as follows (dollars in thousands):