Cash America 2010 Annual Report Download - page 31

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2
The following table sets forth the number of domestic and foreign Company-owned and franchised locations
in the Company’s retail services segment offering pawn lending, consumer lending, and other services as of December
31, 2010, 2009 and 2008.
As of December 31,
2010 2009 2008
Domestic(a)(b) Foreign(c)(d) Total Domestic(a) Foreign(c) Total Domestic(a) Foreign(c) Total
Retail services locations offering:
Both pawn and consumer
lending(e) 567 - 567 584 - 584 431 - 431
Pawn lending only 124 180 304 66 176 242 70 112 182
Consumer lending only 88 - 88 96 - 96 248 - 248
Other (f) 122 - 122 126 - 126 133 - 133
Total retail services 901 180 1,081 872 176 1,048 882 112 994
(
a
)
Includes locations that operate under the names “Cash America Pawn,” “SuperPawn,” “Cash America Payday Advance,”
“Cashland,” “Maxit,” “Pawn X-Change” and “Mr. Payroll.” Maxit and Pawn X-Change were acquired in 2010.
(b)
Includes locations that operate in 28 states in the United States.
(
c
)
Includes locations that operate in central and southern Mexico under the name “Prenda Fácil,” of which the Company is a
majority owner.
(d)
Includes locations that operate in 21 jurisdictions in Mexico.
(
e
)
As of December 31, 2010, 2009 and 2008, includes 425, 434 and 431 locations, respectively, that primarily engage in pawn
lending activities (of which, nine, nine and 15, respectively, are unconsolidated franchised pawn lending locations) and 142,
150 and zero locations, respectively, that primarily engage in consumer loan activities.
(f)
As of December 31, 2010, 2009 and 2008, includes six, six and five consolidated Company-owned check cashing locations,
respectively, and 116, 120 and 128 unconsolidated franchised locations, respectively.
As of December 31, 2010, the Company’s e-commerce segment consisted of:
•consumer loans offered over the internet to customers:
• in 32 states in the United States at http://www.cashnetusa.com,
•in the United Kingdom at http://www.quickquid.co.uk,
•in Australia at http://www.dollarsdirect.com.au, and
•in Canada at http://www.dollarsdirect.ca
•the MLOC services channel, which processed MLOC advances on behalf of a third-party lender during most
of 2010 and had a participation interest in MLOC receivables that were outstanding in all 50 states and four
other U.S. jurisdictions during the year ended December 31, 2010.
The MLOC services channel has most recently generated its earnings through loan processing services the
Company provided for MetaBank related to the iAdvance MLOC product MetaBank made available on certain stored-
value debit cards the bank issues, as well as from fees generated from participation interests the Company acquired in
the receivables originated by MetaBank in connection with the iAdvance program. MetaBank terminated its iAdvance
program as of October 13, 2010. The Company intends to continue pursuing the development of new MLOC
opportunities during 2011.